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Real tagline or fever dream?
It’s Friday, and while I have my usual mix of news and tips to keep you tech ahead and not tech left behind, let’s have some fun, too. I’m sure you know that companies toss millions of dollars into the marketing volcano, hoping to birth the next “Just Do It.”
More often than not, what erupts is something between corporate poetry and an AI freestyle rap battle gone wrong. I rounded up five tech taglines, some ripped from legit boardroom history, others completely fabricated during my passion fruit tea-fueled spiral.
Can you tell which are which? No Googling! Scroll down for the answers after you lock in your picks.
👉 Fake or real?
1. “Do no evil.” Is this a real tech tagline, or did I riff it?
2. “It just works.” Did this come from a launch event or a copywriter’s imagination?
3. “Building the future, one click at a time.” Sounds slick, but is it legit?
4. “Move fast and break things.” Startup wisdom or bumper sticker material?
5. “Think smarter, not harder.” Corporate motto or something I came up with when my glutes were screaming in Pilates.
🎯 Ready for the results?
1. “Do no evil.” ✅ Real. This was Google’s infamous unofficial motto until they quietly buried it deep in the fine print.
2. “It just works.” ✅ Real. Straight from Steve Jobs. It became the Apple gospel, and we still expect it to be true every time we open the box.
3. “Building the future, one click at a time.” ❌ Made up. But if some startup wants to use it, I accept payment in stock options.
4. “Move fast and break things.” ✅ Real. This was Facebook’s early rallying cry before regulators (and grown-ups) got involved.
5. “Think smarter, not harder.” ❌ Made up. Though I could see it on a productivity app or a mug in a WeWork.
👏 How’d you score?
- 5/5: You’ve been to one too many keynotes.
- 3–4: Sharp as ever, someone’s paying attention.
- 0–2: Let’s just say you’re not getting the branding bonus this quarter.
If you’ve been to enough product launches to qualify for hazard pay, this tagline trivia might have been a walk in the park for you. This is your chance to send this to a smart friend and flex your wits.
Tags: Apple, Facebook, Google, history, tech
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