Smart small-biz freebie: Chasms has full user guides on everything from tablets to browsers and even gaming consoles. The best part? You can click through screenshots of the actual steps — a real lifesaver if you’re helping someone troubleshoot.
Small-biz tip: Don't overlook this digital danger
Are you the type of business owner who forgets about ex-employees as soon as they’re gone? Failing to remove former employees’ access to your systems and data could lead to security breaches. Don’t let poor offboarding practices be the weak link in your cybersecurity chain.
How improper offboarding can hurt your business
Whenever an employee leaves the organization, you must remove their access to company systems and data. That’s especially true if you’ve laid off an employee. They may feel a sense of anger or resentment towards the company, which makes them more likely to be malicious.
It’s more common than you might think. A recent study from Beyond Identity examined how ineffective offboarding impacts a business’ cybersecurity. They found that one in three employers has been hacked due to ineffective offboarding.
Oh, and most former employees say they can still access company files. Researchers say 91% of employees can still see private files after offboarding earlier last year. Do you want former employees to know what you’re doing a year later? Probably not!
Plus, the study found only 21% of employers deactivated an employee’s account immediately after they let the worker go. It took 29% a whole week to cut the strings.
Overall, businesses estimated they lost $7,687 to ineffective offboarding. In other words, it’s a mistake you can’t afford to make. Want to build better business practices? Here are the three lessons Kim has for fellow business owners.
Offboarding dangers for small-business owners
⚠️ If you don’t completely cut off former employees, you’re taking on a ton of risks, like:
- Insider threats: Former employees who can still access company systems and data can steal confidential information or sabotage your systems.
- Social engineering: I talk a lot about how dangerous phishing scams are. They can level a company’s computer systems. Former employees are especially dangerous because they know social details about the workplace, which can help them access sensitive information or networks.
- Revenge: In some cases, fired employees may attempt to cause harm to their former employer out of revenge, such as launching a denial-of-service attack or spreading false information about the company.
Beyond Identity’s survey found that 86% of employees have considered taking negative actions against a former employer. People who actually went through with retaliation had diverse reasons: 37% said they didn’t get a raise, while 29% cited a bad relationship.
Secrets to growing your business quickly
I’m proud to say that I built my multimillion-dollar enterprise with no debt and no investors. It’s rewarding for me to help the many small business owners who call and need a hand getting their company off the ground or breaking past a big hurdle. I’ve been there myself.
💸 Thinking about opening an e-commerce store? Be careful who you trust. One guy lost $56,000 after paying Ascend CapVentures Inc. to open and manage an Amazon storefront on his behalf. They dangled six-figure sales projections but didn’t deliver. Even worse, they stocked his store with counterfeit products that got him banned.
Small-biz tip: How to onboard a remote employee
If you’re a small business owner, onboarding a new employee virtually can be a huge undertaking. Taking a new hire out to lunch, giving them a tour of the office and introducing them to coworkers is often an integral part of the experience, but that might not be possible if you hire remote employees.
3 security steps every small business needs to take right now
Business accounts can be hacked as easily as personal accounts. Imagine all your hard work being held at ransom by a hacker or your data falling into the hands of someone who can sell it to the competition.
You need to secure your business as best you can, and here are three crucial tips to get started. This tip is brought to you by our sponsor, NetSuite.
Speed matters: If your website is too slow, customers leave. Use Google PageSpeed Insights to analyze your site’s performance. Enter your URL for a detailed analysis and steps, like compressing too-big image files and optimizing CSS code. Aim for a score of at least 90 for mobile and desktop.
ChatGPT, find me customers: Use AI to find out what people are saying online so you can better target your company’s ads. Take a lesson from Shake Shack: They used a bot to scan 80,000 Reddit threads about chicken sandwiches, narrowed it down to the 30 most active and ran ads for their new sandwich. It worked — sales were 31% higher.
Have a Yelp page? Businesses that display their hours, phone number, website and a photo on Yelp get 7.6 times more pageviews per month. Dang. Log in and make sure yours is up to date!
🚨 Heads-up, small businesses: Hackers are breaking into WordPress-based websites and installing fake plugins packed with harmful code. When visitors come to your site, they might see a pop-up telling them to update their browser … but it’s actually info-stealing malware. They’re getting in with stolen credentials, so change yours now.
Attn., business owners: Do this! Verify your business with Apple, and your logo will now pop up in the iPhone’s Phone, Mail, Maps and Wallet apps. Start by signing into Apple’s Business Connect page with your Apple account. Add your company info, register for the service, and you’re good to go.
Fix your website! 4 ways to get more people to your site using SEO
A savvy business owner knows the value of website optimization. In today’s cutthroat digital marketplace, an SEO-friendly website with solid keyword research, meta tags, good page speed and backlinks helps you stand out. If you want to know how to improve search engine rankings for small business websites, you’ve come to the right place.
Facebook ad tip for small-biz owners: Use Engagement Custom Audiences to target people who’ve already interacted with your content (e.g., someone who has liked one of your posts or watched a video). This cuts the cost of getting a qualified lead. Love that! To get started, go to Ads Manager > Audiences > Create a custom audience.
Personalize your biz emails: Instead of sending a one-size-fits-all marketing blast to your customers, try segmenting your audience to send the right message to the right person. Most email service providers let you set up multiple lists. MailChimp, Constant Contact and all the other big ones do. Smart!
Small-biz tip: Getting the right domain is an important part of settling on your business name. Check for a site name across different top-level domains (think .com, .net. and .biz), and see how much they cost at iwantmyname.com.
5 hidden fees costing your small business money
Starting your own business can be exciting, but it often comes with a rocky road ahead. Those rocks will cut into your wallet through several expenses. Miscalculating the daily costs of running a company can hurt you in the long run.
Free advertising: I heard from a reader who runs a nonprofit and wants to get the word out. That led me to Google Ad Grants. Qualifying nonprofits get up to $10,000 a month in free search ads. More info here.
Small business owners: Simplify your life with one financial tool that does it all
Are your finances as organized as you’d like them to be? Come on, be honest. For most business owners, the answer is a reluctant no.
As your company grows, you will have more expenses, contractors, KPIs and hands managing it all. If your communication happens through email, over the phone, in messages, and via spreadsheets, you will hit a wall sooner or later.
Principle of least privilege: Business owners, ask your IT folks if your accounts are set up this way. It means users and systems only get access to what they need to get their tasks done. It’s a simple way to keep your info safe.