Haven't logged into LinkedIn lately? 5 reasons you really should be using it

How much do you know about LinkedIn? Sure, you probably understand it’s a social network for professionals, but it’s so much more.

Unlike most social networks that are used to share the latest vacation pictures, LinkedIn was designed for more important reasons. It can help you make connections, share work experience and find or post jobs.

Your LinkedIn profile can be set up to look like a resume, complete with accomplishments and referrals from colleagues. If you’ve never experienced the power of LinkedIn, we can help. Here are five smart ways to use LinkedIn to network, poach employees, boast and more.

Visit LinkedIn.com/Kim and post a job for free.

1. Sales prospecting

If you’re wondering what sales prospecting is, it’s exactly what it sounds like — sorting through tons of companies and individuals to find prospects who will most likely turn into paying customers.

This can take a lot of time and effort and relies on knowing where to look. In the past, sales prospecting mainly consisted of cold calling and following up with every potential lead.

Now that we live in a digital world, those days are gone. Most buyers make decisions online. That’s where LinkedIn comes into play.

With about 1 billion members, LinkedIn is a leader in connecting buyers and sellers. One of the most important sales techniques is understanding how buyers behave, making prospecting easier with greater success.

An IDC social buying study revealed:

  • 75% of B2B buyers use social media to make buying decisions.
  • 50% of B2B buyers use LinkedIn to make purchasing decisions.
  • 76% of B2B buyers prefer to work with recommendations from their professional network.

Those numbers prove how important LinkedIn is when it comes to sales prospecting. Information is power and LinkedIn is packed with information buyers are looking for.

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Smart ways to make more money and find new customers

Small business owners must build trust, set trends and share their customers’ values. Connecting with customers is one of the most important ways to make money.

Success starts close to home. Before connecting with customers, you must build strong bonds with your teammates. Tap or click here for five leadership secrets every small business owner should know.

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Nintendo used to make the Wii. It’s time for a switch

The Nintendo Switch has sold over 146 million units since its 2017 debut, second only to the Nintendo DS. A new trailer shows the first console morphing into the fancy Nintendo Switch 2. The screen is bigger and the Joy-Cons snap magnetically instead of sliding. There’s no release date yet, so you have time to begin saving.

Deals on deals on deals

🦸 Finding good sales is my superpower.

We may receive a commission when you buy through our links, but our reporting and recommendations are always independent and objective.

🤺 Who are their competitors? You’re researching a new service for your business and don’t know who to compare it to. Or maybe you’re looking for new sales prospects. Ask ChatGPT or your favorite AI bot! It’ll spit out a list. Take it with a grain of salt; some results could be outdated.

Make more money using AI

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Struggling to grow your business? AI chatbots like ChatGPT and Gemini can help boost sales, fix your website, and find new revenue streams. 

I have specs appeal: Meta’s speeding up the release of a bunch of new features for its Ray-Ban smart glasses, including an AR display that’ll show you notifications. They’re also hoping to push out their $10,000 Orion AR glasses. Sales of smart glasses are up 73% this year, so they’d better get to scootin’.

$100 million

Reported sales price for Brookhaven, a virtual city in Roblox. Some 60 billion people have played the life-sim game. Think building fancy houses, driving around in nice cars and exploring the city. Around 120 million players log on a month. That’s almost the population of Japan!

Fake Prime Day sites, emails and calls spreading

Amazon’s fall Prime Big Deal Days sale is next week on Oct. 8 and Oct. 9. Yes, I’ll be sharing all the best deals. But the most important thing I want you to know is that scammers are hard at work creating lookalike sites and emails to trick you while you’ve got your credit card out.

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It’s a deal today

Yep, I’m still scouring the early Amazon Prime Big Deal Days sales. Hit this link if you want to see ‘em all.

We may receive a commission when you buy through our links, but our reporting and recommendations are always independent and objective.

$1,875,000 severance

For Patrick Spence, the canned Sonos CEO. Spence also will get $7,500 a month for “strategic advisory” until June. The drama started in May 2024 with Sonos’ buggy app that got pushed out way too early so they could sell fancy headphones. Sales numbers were awful, employees quit, and it spiraled into a full-on PR disaster. Way to go, Mr. CEO!

$26 million

In rare medical book sales predicted for the 2020s — everything from guides to bloodletting to how-tos for treating a gunshot wound with boiling oil (paywall link). Last year, a 1555 edition of the anatomy book “Fabrica” sold for $2.2 million. Time to start browsing yard sales for old medical texts.

Sales of portable CD players and MP3s are climbing: A great idea if you don’t want your kids on social media or a screen. Sure, you might have to give a crash course on how CDs work, but it beats them joining the nearly 50% of teens who are constantly online (paywall link).

Your gas is as good as mine: California and 11 other states just got the OK to ban sales of new gas cars by 2035. Hitting that goal is a long shot; this year, about 25% of California’s car sales were EVs and hybrids. When President-elect Trump’s back in the driver’s seat, expect the brakes to slam quickly on the ruling.

🏠 Housing scam spreading: Criminals are using AI to impersonate real estate agents and lenders in home sales. Chatbots create emails with no grammatical errors and a conversational tone that mimics professionals. Just ask Raegan Bartlo (paywall link) — she followed fake instructions and wired a $255,000 down payment straight to a fraudster. Verify everything.

🤑 The tax man cometh … later: The $600 reporting rule for apps like PayPal and Venmo is delayed yet again. This rule says apps owe you a tax form for annual incomes over $600. For another year, personal payments and small sales won’t result in a new tax form. Don’t smile yet; anything over $5,000 (like a car you sell online or your side hustle income), and you’ll receive a Form 1099-K.

🤑 Swimming in bitcoin? Cryptocurrency values are off the charts right now. The IRS also noticed and is ready to tax all your sweet gains. There are new rules (paywall link) coming next year. Brokers will have to report all crypto sales, and you can now donate up to $18,000 to charity each year tax-free. I’m sure some will try to use the word “charity” very loosely.

💸 Thinking about opening an e-commerce store? Be careful who you trust. One guy lost $56,000 after paying Ascend CapVentures Inc. to open and manage an Amazon storefront on his behalf. They dangled six-figure sales projections but didn’t deliver. Even worse, they stocked his store with counterfeit products that got him banned.

💯 OK, that’s a bargain

The early Amazon Prime Big Deal Days sales continue! To score these deals, you’ll need a Prime membership. Use this link for a 30-day free trial.

We may receive a commission when you buy through our links, but our reporting and recommendations are always independent and objective.

Selling your wares on Amazon? Amazon’s new Amelia AI assistant helps third-party sellers with advice, queries and account issues. It can also assist you with prepping for the holidays or getting a quick overview of your sales and inventory reports. Find Amelia in Seller Central. It’s in beta and available to select users for now.

We may receive a commission when you buy through our links, but our reporting and recommendations are always independent and objective.