Alienating your customers is bad for your brand

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🤡 Alienating your customers is bad for your brand: Jaguar’s sales plummeted 97.5% after it released that super weird ad last November with nonbinary models wearing a rainbow of colors with slogans like “Copy Nothing” and “Live Vivid” but excluded any images of its new electric cars. In April, they only sold 49 cars in all of Europe. Wow.

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Tags: copy, electric, Images, models, sales

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