TV arms race

📺 TV arms race: Get ready for more ads! Amazon Ads and Roku just inked an ad deal that lets brands target 80% of U.S. connected-TV homes. Starting late this year, Amazon will place ads across Prime Video, the Roku Channel and more, with smarter targeting and fewer repeats. In trials, it reached 40% more viewers with the same budget.

Tags: Amazon, Prime Video, Target, TV, video