Stores can tune prices to your location, your history, even your mouse movements. Five moves beat the algorithm at checkout.
Consumer Reports testers caught one dozen eggs selling at five different prices, at the same store, at the same moment. About 75% of grocery items showed different prices to different shoppers, and that can cost a family of four up to $1,200 a year. The FTC found pricing systems that read your location, your abandoned cart and your mouse movements. Here’s how to price-check like the pros.



















