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Break through the noise and market your business on social media

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Experts offer tips on how best to use digital channels for your business

With the proliferation of so many digital channels, businesses large and small are trying to find some magic elixir that will help them break through all the social media noise.

One of the most important things for businesses to understand is that they don’t need to be on every social media site. Find the one that best suits your products and services. Creating strong content on your website and knowing when to send out your social media messages also are a consideration.

So how to do you get the most bang for your digital marketing buck? We talk to Jeremy Wood of Hootsuite about using social media to connect with your audience. And Mike Huber of Vertical Measures tells us about using social media to build an “owned” audience.

This is a conversation you can’t miss.

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