Hiring or looking for a job? Upgrade your LinkedIn profile to stand out

When most people find themselves unemployed or are looking for a career change, they head to a job board. But have you heard of LinkedIn? It’s a social media platform with a twist.

LinkedIn also offers excellent options for those looking to hire employees who don’t want to wait for a sea of faceless applications to pour in. It provides prospective employees unique ways to stand out and gives companies a fresh way to look for new talent. Tap or click for smart things you should be doing with your LinkedIn profile.

Job seekers are looking for a way to outshine their competition, while those looking to hire want to make sure they are finding a good fit. Let’s look at ways to make your LinkedIn profile stand out.

Add a video to your profile for a personal touch

LinkedIn has a feature to highlight your skills: Personal video. Commercial videos and advertisements have become increasingly popular in today’s social media climate, and now you can add one to your LinkedIn profile.

Everyone has a story that led them to their career path, and now you can highlight yours. With this feature, you can add a Cover Story to showcase your specific skills and background while highlighting your personality. If you are looking for a job, this video feature is a great way to shine.

If you are looking to hire someone, this feature allows you to get a personal look into prospective employees’ lives, something you don’t get with just a resume.

Hiring? Stand out as a company

LinkedIn isn’t just great for job seekers. It’s the premier platform for companies to find qualified candidates fast. In fact, it’s the platform we use to find new talent.

But how do you stand out as a company in such a fierce market? There are a few things you can do to outshine other employers.

  • Have a detailed “about us” section. Be sure to answer basic questions like where you are based, what you offer and your company values.
  • Post meaningful content highlighting your brand. Keep it light-hearted and entertaining to draw prospective employees’ eyes.
  • Create a showcase page. This allows you to maintain a LinkedIn-style blog where you highlight your brand daily.

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How to (kindly) ask people not to post your kids on social

A 27-year-old grad student was just caught using pics of real kids on the internet to make AI child porn for pedophiles. Even more disgusting? He worked by request. This story made my skin crawl, and it brings me to a question I’ve been getting more and more often:

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Is your uncle always posting? Snooze him on Facebook so his posts won’t show up on your News Feed. Click the three-dot icon (top left corner) on one of his posts and select Snooze [friend] for 30 days. Don’t worry, you can still pick Unfollow [friend] for a more permanent solution.

Big tech under President Trump

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From banning TikTok to redefining free speech rules for social media and breaking up tech giants like Google, here’s what could be ahead.

🎮 Twitch and YouTube are booming: Gamers spend more hours per week watching other people play video games than playing themselves. This year’s League of Legends World Championship esports event peaked at nearly 7 million viewers. Hey, parents — your kids can turn playing video games into a real job after all.

700,000 people

Signed up for Bluesky in a week. The X rival is feeling pretty blue-tiful with over 20 million members and counting. Perks include feeds with custom algorithms and the option to pick your moderation filters.

Streamline workflow with these automation tips

Are you sick of wasting time on repetitive tasks? You don’t have to go it alone. Automation can streamline lead generators, customer service and other business needs. We’ll show you how in our step-by-step guide to small business automation.

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Haven't logged into LinkedIn lately? 5 reasons you really should be using it

How much do you know about LinkedIn? Sure, you probably understand it’s a social network for professionals, but it’s so much more.

Unlike most social networks that are used to share the latest vacation pictures, LinkedIn was designed for more important reasons. It can help you make connections, share work experience and find or post jobs.

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A new YouTube trend: I thought this was interesting. Searching for “IMG_0001” on YouTube lets you watch videos uploaded from early iPhones between 2009 and 2012. The clips show life before social media took over. There’s no editing, no descriptions and no flash … because the iPhone 3G didn’t have one.

🧑‍🎄 Secret Santa scam trending on social: It goes like this. Send one anonymous gift and you’ll get dozens in return. Invite your friends, too! Spoiler: Your gift goes straight to a scammer, who won’t even send you coal in return. This pyramid scheme goes by names like “Secret Sister” or “Secret Santa Dog.” Pass!

🥳 I’m gonna live to 94: That’s according to the viral Death Clock app that’s all over social media, with people sharing eerie “save the date” results. Drawing from over 1,200 life expectancy studies with 53 million participants, the app analyzes your diet, cholesterol, blood pressure, exercise, stress and sleep to calculate your expiration date. PSA: After you answer the questions, the app tries to sell you a membership. Just click the faint gray “X” in the top left corner to see your results for free.

Criminal mastermind: A Florida mom stole from Target using a barcode trick at self-checkout. She then went full “genius” and posted the evidence on TikTok. When police shared a screenshot of the would-be thief, a tipster identified her as a social media influencer with over 356,000 followers. Her account even showed her in the very same outfit, picking out the stolen goods.

No kids allowed: Australia just banned kids under the age of 16 from using social media sites and platforms. Social media companies will have to enforce age verification within a year or face massive fines (up to $33 million!). It’s all about protecting kids’ mental health. I’m really interested in seeing what happens.

Minimalist vibes, maximalist court fees: One influencer is suing another, claiming she copied her posts and “aesthetic.” Both hawk Amazon affiliate links for minimalistic “clean girl” products (aka everything boring and beige). Can vibes be copyrighted? Common sense tells me no.

🗞️ We’re in trouble: Nearly 40% of Gen Zers get their news from social media influencers. X is the go-to news source, with Instagram close behind. Male influencers outnumber women 2-to-1, and news influencers lean a bit more right than left (27% to 21%). Wonder how long it’ll take for TikTokkers to be moderating debates.

Real men cannot be stolen: A woman is going viral on TikTok for the way she discovered her boyfriend of eight years was cheating for the last two years. Yes, you read that right! Mr. “Lyin’ King” got a new iPhone and lost all his contacts. She sent him a text that read, “Hey sexy,” so he could save her number. He replied, saying he needed to leave his apartment but was on his way to bed her, thinking she was the other woman. Yikes.

Big Bluesky: Over a million people have joined X competitor Bluesky since the election. It’s a top free app on Apple’s App Store and Google Play now; Meta’s Threads is at No. 2, with 11 million active users. Heck, even X has grown by 5% since Election Day.

Reset your social media algorithms

Still stuck in election season on your social media feed? Or maybe you bought one bottle of perfume and now Big Tech thinks you’re launching a beauty empire. Algorithms are smart, but they don’t know when you’re ready to get back to your regularly scheduled programming, like cat videos and memes. Here’s how to reset your feed and take control of what you see.

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“Poke” your way to love: Facebook Dating has grown 20% every year since launching in 2019. One big reason? It has free features other dating apps charge for. Friends can do the swiping for you and you can let someone know you like them anonymously. It makes sense; Facebook knows everything about you, so it should be able to find you a date.

That was easy: Use social media for your business? Stop posting one at a time. Tools like Buffer, Hootsuite and Later can help you schedule your social media posts ahead of time with just a few clicks. Use the free trials for each to figure out which option you like best.