Haven't logged into LinkedIn lately? 5 reasons you really should be using it

How much do you know about LinkedIn? Sure, you probably understand it’s a social network for professionals, but it’s so much more.

Unlike most social networks that are used to share the latest vacation pictures, LinkedIn was designed for more important reasons. It can help you make connections, share work experience and find or post jobs.

Your LinkedIn profile can be set up to look like a resume, complete with accomplishments and referrals from colleagues. If you’ve never experienced the power of LinkedIn, we can help. Here are five smart ways to use LinkedIn to network, poach employees, boast and more.

Visit LinkedIn.com/Kim and post a job for free.

1. Sales prospecting

If you’re wondering what sales prospecting is, it’s exactly what it sounds like — sorting through tons of companies and individuals to find prospects who will most likely turn into paying customers.

This can take a lot of time and effort and relies on knowing where to look. In the past, sales prospecting mainly consisted of cold calling and following up with every potential lead.

Now that we live in a digital world, those days are gone. Most buyers make decisions online. That’s where LinkedIn comes into play.

With about 1 billion members, LinkedIn is a leader in connecting buyers and sellers. One of the most important sales techniques is understanding how buyers behave, making prospecting easier with greater success.

An IDC social buying study revealed:

  • 75% of B2B buyers use social media to make buying decisions.
  • 50% of B2B buyers use LinkedIn to make purchasing decisions.
  • 76% of B2B buyers prefer to work with recommendations from their professional network.

Those numbers prove how important LinkedIn is when it comes to sales prospecting. Information is power and LinkedIn is packed with information buyers are looking for.

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Free online financial calculators to get debt under control, plan for retirement and see your net worth

If you need help managing your money, you’ve come to the right place. We have tons of financial tips for investors and small business owners. Case in point: Here are 10 free spreadsheet templates to help you get a handle on your money.

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The tipping point

A Canadian news channel went undercover at 100 businesses to see if they asked for tips. They were prompted to tip at fast food joints, jewelry stores, auto shops and even online shops. Two-thirds of employees didn’t know where the tips went. Tip theft is illegal in the U.S., but we all know not every business follows every law.

The verdict is in: Serve as a virtual juror through eJury. You review cases and answer questions that help lawyers prepare for trial. How much does online jury duty pay? Based on the complexity and length of the case, anything from $5 to $60. Lawyers never lose their appeal.

How to shop international sites for better prices

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A trick to getting better prices when you’re shopping online, in 60 seconds.

“Hacktivism”: That’s when activists hack a company or person. Influencer Andrew Tate’s online coaching biz got hacked, exposing 800,000 current and former members’ personal details. For $50 a month, members receive content focused on health, fitness, finances and e-commerce. The leak includes nearly 325,000 member emails, plus chat logs with rants about “the matrix” and the “LGBTQ agenda.” Expect to see this all over your social media.

100% of the time

AI can beat online captcha tests designed to stump bots. A researcher trained a bot he called You Only Look Once (yeah, YOLO) on images of roads (paywall link). Now, the bot can ace the “Are you a human?” quizzes.

How to know if you’re being stalked or are just paranoid

I’ve heard it all on my national radio show. There was the guy totally freaked out because too many strangers in public knew his name for it to be a coincidence. (His name was Buddy.)

There was a woman who swore one of Metallica’s band members hacked her iPhone to stalk her after she rejected him online. And another who bought and sold three cars because she thought they all had hidden trackers.

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Job site comparison: LinkedIn vs. ZipRecruiter vs. Craigslist

Where do you look for your next career move? There are several job boards, but which is right for you?

Let’s look at a few places job seekers go online and find the right one for your needs.

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💊 Killer online pharmacies: Cybercriminals set up online pharmacies selling counterfeit pills disguised as prescription drugs. Adderall, Xanax and oxycodone knockoffs were laced with deadly synthetic opioids like fentanyl. At least nine people have died. Please, please stick to real pharmacies for all your medications.

Your phone’s dirty little secret

True or false: If your phone’s got all four reception bars lit up and it’s displaying the 5G symbol, you’ve got A+ service.

The answer? False. When you see “5G,” all it means is there are 5G connections nearby. Whether you’re on that network is another story. I know, eye roll. Cell service bars don’t mean much, either.

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I wasted 36 hours trying to do it myself

So many of the calls, emails, messages and DMs I get are about privacy and security. I can’t remember the last time I had a full day where no one asked me some version of “How do I get all this info about me off the internet?”

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5 things you should never put on a resume

In life, few rewards come without risk. Take your dream job, for instance. If you want to land that position you’ve been dreaming about, you’ll need to make a great first impression.

When you’re applying for jobs, that all comes down to your resume. Every little detail makes a big difference. For example, a small mistake could take you out of the running for a job you’re qualified for.

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Massive data leak impacts 1 in 3 Americans

Data broker MC2 Data left more than 100 million records of Americans exposed online for anyone to copy, grab, forward, sell on the Dark Web — you name it. This comes only a month after the National Public Data breach of 2.9 billion records. I’m getting so tired of these data broker companies and people-search sites screwing up, and it’s you and me who have to pay for their mistakes.

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So much data left exposed for anyone to see

Another day, another monumental data breach. Just because they’re getting more common doesn’t mean you can tune it out. In fact, it’s time to get even more serious about your private information and what’s posted online.

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They only care about the money: The FTC says social media platforms are engaging in massive online surveillance and failing to protect children. They track everything we do, combine it with data from third-party brokers, then sell it or use it to advertise to you.

Get free eBooks, movies and more

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When’s the last time you got something for free? Your local library offers tons of free eBooks, audiobooks, movies, and more — all online! 

🕵️‍♂️ Once on the internet, always on the internet: New AI tools can now search through your social media history to find things you said or did years ago in seconds. One, Ferretly, helps employers spot red flags like hate speech, drug use and bullying, going as far back as 10 to 15 years. Clean up your online footprint.

🏈 No more Mr. Dice guy: Online betting is legal in 30 states, and athletes know that better than anyone. Auburn Tigers QB Payton Thorne says he’s been getting random payment requests from people who lost money on bets after his team loses. He’s not the only one. Never gamble more than you’re willing to lose.

🏃‍♂️ Anything for likes: Strava users are paying mules to fake their workouts. Prices vary by region, but one account on Fiverr charges $16 for a five-mile run. Why on Earth? Some folks are injured and want to maintain their in-app activity streaks, and others just want to impress their online followers. Bizarre.