Their faces went viral without them

Their faces went viral without them: TikTok paid actors as little as $500 to license their faces for AI avatars (paywall link), which are now appearing in ads for horoscope apps, supplements and insurance quotes, even in other languages, sometimes on other platforms like YouTube. The actors don’t get royalties, can’t control the content and didn’t realize how far it would go. It was all in the fine print.

Tags: fine print, insurance, Link, TikTok, YouTube