Accepting faxed résumés: Job hunting’s turned into a cat-and-mouse game with AI. Résumés look polished, cover letters sound the same, and employers can’t tell who’s real. So they’re ditching the bots, asking for paper résumés, surprise in-person tests and even flying people out. If you’re job hunting, showing real human effort will beat the AI polish.
Shutter showdown: Stock vs. AI photos
ID 324976990 | Ai © Svetlana Diacenco | Dreamstime.com
I love making AI-generated pics. I’ve spent hours tinkering with prompts to see what I can dream up. But here’s the big question I get from business owners: Do AI images or good old-fashioned stock photos work better in marketing? Let’s put them head-to-head.
🙋♀️ Clicks love a human face
When we compare ad performance, stock photos win out on:
- Clicks: Stock photos hit a 0.53% CTR vs. 0.49–0.52% for top AI versions.
- Conversions: Real people boost conversions by up to 45%.
- Trust: Genuine images got lower bounce rates and higher engagement.
Why the gap? Our brains know when a face looks almost real but not quite right. That’s the “uncanny valley” effect. Stock gives you the real deal.
💸 When “free” costs you
Sure, AI is a budget-friendly shortcut. But let’s break down the real costs:
- Adobe Firefly: Included with Adobe Creative Cloud subscriptions, starting at $54.99 a month.
- ChatGPT Teams: Runs $25 to $30 a month, with limits on AI image generation.
- Midjourney: A basic plan starts at $10 a month, up to $120 a month for pro-level features.
Free-tiers only let you generate a handful of visuals each day. Not exactly unlimited creativity.
On top of that, sell-through rates favor traditional photos: 13% of stock images make at least one sale vs. 9% for AI. Those wasted impressions can cost you more than a stock photo subscription.
🛡️ Keep your brand safe
Bad visuals aren’t just awkward. They hurt your bottom line. AI-generated content can sneak in extra fingers, weird shadows, distorted text or inconsistent lighting. Not the look you want for your brand.
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📉 Debt end job: You ever feel like your job is draining you one unread email at a time, but you can’t leave because … bills? There’s a new term for that: “quiet cracking.” You’re not quitting. You’re just there. Fatigue, disconnection, stuck in place. A lot of folks feel the same. PSA: If work feels like it’s draining you, remember, bills need paying, but so do you. Take five. Breathe.
Add GIFs to your presentations: In Google Slides, go to Insert > Image > Stock & web. A panel will pop up on the right of your screen. Select GIFs, search for the one you want and click it. Your spicy meme will drop into the current slide, ready to resize and move wherever you want. Nice.
🆓 Feeling behind the curve? Get up to speed with NetSuite’s free guide, “The CFO’s Guide to AI and Machine Learning.” Whether you crunch numbers or run the whole show, understanding AI isn’t optional, it’s the future, and it’s already here. Grab your free guide now!
🎨 Need stunning photos? I’ve used Dreamstime for years, and for good reason. Whether you’re building a website, designing a presentation or just need the perfect pic for social media, Dreamstime has millions of royalty-free images that won’t break the bank.
Stand out on LinkedIn by posting when your audience is actually watching. Peak times are Tuesday to Thursday, 7–9 a.m. or 11 a.m.–1 p.m. Skip weekends and late nights. Use my special link to post a job for free.
Running a business is tough. Download NetSuite’s free guide, “Navigating Global Trade: Three Insights for Leaders.” It’s packed with smart, no-nonsense tips to help you keep ahead of the game, avoid costly mistakes and spot new opportunities in today’s fast-moving global market.
🚨 ICYMI: If your content isn’t showing up in ChatGPT, Perplexity or Gemini, you’re invisible to millions of potential customers. 👉 Read my full post here about how to fix this. Let me know what you think, or drop me a question about it in the comments.
🚨 This is important: Google Search is dead. If your content isn’t showing up in ChatGPT, Perplexity or Gemini, you’re invisible to millions of potential customers. Whether you run a business, blog or sell anything online, this shift changes everything. I couldn’t fit it all in this newsletter. 👉 Read my full post here. Let me know what you think, or drop me a question about it in the comments.
👉 Running a business is tough. Download NetSuite’s free guide, “Navigating Global Trade: 3 Insights for Leaders.” It’s packed with smart, no-nonsense tips to keep you ahead of the game, avoid costly mistakes and spot new opportunities in today’s fast-moving marketplace.
🆓 If you run a small business, grab this free guide from NetSuite, “3 Insights for Leaders.” It’s packed with smart tips to help you stay ahead, even when the rules change. Worth the download.
AI jobs are exploding: There are 2.1 million listings already this year, and the average salary? $146,000. Roles mentioning generative AI skills pay up to 47% more than similar jobs without them. If you can prompt, code or even just speak AI fluently, you’re in high demand, and if you can’t, it’s time to catch up. Aren’t you glad you get this free newsletter?
Find big files in Gmail: You can clear up space by searching for bulky emails. In the Gmail search bar, type filename:mp4 or filename:png to find large attachments. You can also search by size with larger:10mb. Select what you don’t need, and hit Delete to clean up your inbox.
💸 Upgrade to an Instagram business profile: A professional account lets you run ads and see what’s working, including your top posts and the best time to share. Already using a personal account for your biz? No need to start over. Just go to Profile > Edit profile > Switch to professional account and follow the steps.
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📅 Schedule emails in Gmail: Most people don’t know this, but you can write an email now and send it later. In the compose window, click the arrow next to the blue Send button and choose Schedule send. Select Pick date & time, fill in the deets, then click Schedule send again. Easy.
🔐 Principle of least privilege: Business owners, ask your IT team if user accounts are set up this way. It means people and systems only get access to what they need to do their jobs, and nothing more. It’s a simple but effective way to protect your data from security breaches or costly mistakes.