October 22, 2026
You and your neighbor buy the same cereal at the same store. Do you pay the same price? Here’s how to tell if a store is pricing you personally, and the receipt check that saves you money.

You and your neighbor buy the same cereal at the same store. Do you pay the same price? Here’s how to tell if a store is pricing you personally, and the receipt check that saves you money.

Digital shelf tags are spreading fast, and at least 30 states have looked at personalized pricing bills this year, friend. Here’s what stores can and can’t do with your data, plus how to check whether you’re getting the real price.

April 15, 2026
Your grocery store loyalty card is selling your health data. Here’s the proof.

Your grocery store loyalty card is selling your health data. Here’s the proof.

Every swipe builds a profile. And it’s ending up in the hands of health insurers, data brokers and companies you’ve never heard of.

January 27, 2026
The grocery store is watching you: How ‘smart shelves’ track your face and every move

The grocery store is watching you: How ‘smart shelves’ track your face and every move

The Current unmasks the surveillance pricing and hidden cameras taking over Kroger and Walmart aisles. Discover the smart shelf tech that uses facial recognition to detect your age and gender while tracking exactly how long you hesitate in front of a product. Learn why the FTC is investigating these digital tags and find out how to stop the data harvest.

June 19, 2025
Food prices change while you shop, here’s what to do

Food prices change while you shop, here’s what to do

If you think food prices are high now, just wait. Grocery stores across the country are installing electronic shelf labels (ESLs), ditching those humble paper price tags for sleek little digital screens.  Sounds like a snazzy tech upgrade, right? Just wait until your eggs get a price hike while you’re still pushing your cart toward […]