April 15, 2026
Your grocery store loyalty card is selling your health data. Here’s the proof.
Every swipe builds a profile. And it’s ending up in the hands of health insurers, data brokers and companies you’ve never heard of.
January 27, 2026
The grocery store is watching you: How ‘smart shelves’ track your face and every move
The Current unmasks the surveillance pricing and hidden cameras taking over Kroger and Walmart aisles. Discover the smart shelf tech that uses facial recognition to detect your age and gender while tracking exactly how long you hesitate in front of a product. Learn why the FTC is investigating these digital tags and find out how to stop the data harvest.
June 19, 2025
Food prices change while you shop, here’s what to do
If you think food prices are high now, just wait. Grocery stores across the country are installing electronic shelf labels (ESLs), ditching those humble paper price tags for sleek little digital screens. Sounds like a snazzy tech upgrade, right? Just wait until your eggs get a price hike while you’re still pushing your cart toward […]