Food prices change while you shop, here’s what to do

If you think food prices are high now, just wait. Grocery stores across the country are installing electronic shelf labels (ESLs), ditching those humble paper price tags for sleek little digital screens. 

Sounds like a snazzy tech upgrade, right? Just wait until your eggs get a price hike while you’re still pushing your cart toward the meat section.  

🧂 Price jump in Aisle 5

Walmart, Whole Foods and regional chains like Schnucks in the Midwest are already using this technology. Retailers say it saves time, and sure, I get it. A typical Walmart has over 120,000 items, and changing all those prices by hand takes days.

With ESLs, they can update thousands of prices in seconds. That’s a win for store efficiency, but for us shoppers? It opens the door to something we’ve all experienced.

🤑 Surge pricing 

You know how Uber hikes your ride fare during rush hour or a rainstorm? Now imagine that happening at the supermarket.

 ☀️ Hot day? Bottled water jumped in price.
🍗 Big game tonight? Chicken wings got a surprise markup.

Surge pricing, but for food. Sure, they say it’ll help reduce food waste by discounting items near expiration, and that’s great. But once stores can adjust prices based on demand, they will. Count on it.

Kroger’s working with Microsoft to add cameras to these digital displays. They’ll use facial recognition to track your behavior and create personalized offers. 

🥷 Beat the tech

Here’s how to fight back:

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Your digital life could vanish overnight

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Your forgotten accounts may not be as safe as you think. George, your AI host, reveals how long Gmail, iCloud, Dropbox, and more keep your data before hitting delete. Plus, the latest on Amazon Prime’s crackdown, Walmart’s Peacock deal, YouTube’s family plan changes, AI in healthcare, and device tricks you can use today.

Walmart vs Amazon, round 92: Walmart+ just lobbed a grenade at Prime with its new offer of free Peacock streaming for members, starting Sept. 15. That’s Real Housewives, NFL and SNL, bundled into Walmart’s $98 plan, cheaper than Peacock’s $109.99 annual price. You can also swap between Peacock and Paramount+ every 90 days.

95%

That’s how much of the U.S. Walmart plans to cover with three-hour delivery by year’s end. The race isn’t who sells it cheaper, it’s who gets it to your couch faster. With Gopuff, Disney and Starbucks joining in, your impulse buys might arrive before your buyer’s remorse does.

📼 Digitize your old VHS tapes: You don’t have to keep watching them on a VCR. Use a converter to transfer those memories onto your computer. No time? Got a lot of money? Walmart, Costco or Walgreens can do it for you. Prices usually run $16 to $35 per tape.

Fake raids, real scams: Those viral “deportation at Walmart” TikToks? Total scam. Scammers are using phoney retail sob stories to phish your data with bogus surveys and sketchy “free gift” links. No ICE, just identity theft. Congrats, money just got deported from your bank account.

🤑 I use the app Kudos to save money! It’s free, super smart and finds the best rewards and cash back at places like Walmart, Macy’s, AT&T, Verizon, Expedia and over 2 million stores. Use code KIM for $20 back. P.S. If you’re wondering what credit card is best for you, they’ll help with that, too!

$0

The tuition cost at the Alice L. Walton School of Medicine. The Walmart heiress is footing the bill for the first five graduating classes at her brand-new med school, AWSOM, in Bentonville, Arkansas. It’s not charity, it’s a bet to prove that preventive care, art and a side of nutrition training can reshape health care. Call it Whole Foods meets Grey’s Anatomy.

Price match, expired: Target’s pulling the plug on price matching Amazon and Walmart as of July 28. So if you were banking on a retroactive refund after spotting your air fryer cheaper elsewhere, this is your final week. The company says it’s staying “competitive,” but more shoppers are clicking to cart elsewhere.

📦 Walmart’s expanding drone delivery: It’s coming to five more cities, including Atlanta, Charlotte, Houston, Orlando and Tampa. If you’re in one of them, you can sign up on Wing’s site to get notified when it goes live near you. FYI: That brings the service to 100 stores. At this rate, we’ll be living like the Jetsons in no time.

🪙 Retail crypto grab: Walmart and Amazon are both reportedly exploring launching brand-backed crypto stablecoins. Insiders say it could let them ditch banks (and bank fees), process payments faster and soak up even more of your money. Finally, you can pay for eggs with Jeff Coins™.

🚁 Walmart’s drone army: Wing and Walmart are dropping drone deliveries in 100 more stores. If you’re in Atlanta, Charlotte or Orlando, your box of Pop-Tarts might arrive like it’s a military op. Drones now deliver within 30 minutes for orders up to 5 pounds. Those aren’t UFOs, Samantha. That’s your emotional support rotisserie chicken.

Lot cop unleashed: Walmart’s testing a security robot in its parking lots. It has wheels, cameras and apparently a dude behind the mic, whispering “Yo, what you say?” to shoppers. Is it surveillance? Art? Cyberpunk cosplay? Either way, the vibes are dystopian. Next up: R2-D2 with a gun.  

🛍️ Get paid to shop: Apps like Fetch and Ibotta let you earn cash back and gift cards by snapping pics of your receipts. Use them at places like Amazon, Walmart and hundreds more.

Ingenious till it wasn’t: A guy in Idaho got caught using a homemade barcode ring to scam Walmart’s self-checkout. He ripped off the store a few times without getting caught, then made a total bonehead move: He tried to ring up a $300 grill for the price of a 70-cent can of tomato soup. I wonder how the tomato soup is in jail.

💰 The latest on the TikTok ban: Mr. Wonderful, Larry Ellison, Walmart, and a slew of other people and companies want to buy TikTok. Here’s a twist: President Trump just created a “sovereign wealth fund” good for anything from building airports and highways to writing a check for $100 billion to buy TikTok. Wealthy, smaller countries like Norway and Singapore have them, but this is new for the U.S.

$620,000 

The new max pay for Walmart’s regional store managers. Quite the raise from last year’s $570,000 cap. That’s thanks to bigger bonuses and stock grants. Even on the lower end of the pay spectrum, you’re looking at $420,000, a boost from $320,000. Now, that’s if you snag your full bonus, but it, too, is also rising from 90% of base pay to 100%.

📞 Targeting all 50 states: Scammers are impersonating mortgage companies, displaying the caller ID of your actual mortgage institution. Once you answer, they threaten foreclosure if you don’t pay up. Red flags: They ask for mail money orders to third-party attorneys or tell you to upload funds to a Walmart MoneyCard or Green Dot card account. Yeah, people are falling for that.

👜 Spoiler … It’s sold out: The internet’s going crazy over Walmart’s Hermès Birkin purse lookalike that’s only $78. The real thing runs up to $40,000 new or $300,000 for the rarest resales. Walmart’s version is real leather and looks similar for sure. It’s called the “Kamugo genuine leather handbags purse for women” on their website. I’d be shocked if they didn’t restock.

Buy the stuff Amazon throws away

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Ever wonder where Amazon, Target, and Walmart returns go? Bin stores! These hidden gems offer everything from electronics to clothing at rock-bottom prices.