Good post + bad timing = zero likes. Let’s fix that.

Are your carefully crafted social media posts getting the same amount of attention as a tree falling in the forest with no one around? As the French say, that’s no bueno.

Running a business is hard enough without your social media posts falling flat. You spent 30 minutes picking the perfect image, debated emojis for another 12, added hashtags that deserve a Pulitzer, and then? Radio silence.  

Truth is, timing matters. A lot.

Social media platforms don’t care how good your post is if you’re posting when nobody’s watching. So here’s the inside scoop on when to hit publish, plus some quick-hit tips to help you win the algorithm game.

📅 Best times to post by platform

Instagram: Reels get better engagement during lunch hours (11 a.m. to 1 p.m.)
 ✔️ Best: Monday through Thursday, 9 a.m. to 11 a.m.
Avoid: Late nights and Sundays

Facebook: Go live or ask a question. Facebook likes conversations.
✔️ Best: Weekdays, especially Tuesday and Thursday, 8 a.m. to 12 p.m.
Avoid: Weekends after 2 p.m.

X: Short, punchy posts with a strong hook work best. No rambling.
 ✔️ Best: Weekdays around 9 a.m. or 12 p.m.
Avoid: Friday evenings

LinkedIn: Lead with insight or value, not a sales pitch.
 ✔️ Best: Tuesday through Thursday, 8 a.m. to 10 a.m.
Avoid: Evenings and weekends

TikTok: First 2 to 3 seconds matter most. Hook your viewer instantly.
✔️ Best: Tuesday, Thursday and Friday, 2 p.m. to 5 p.m.
Avoid: Posting just once a week

✅ Schedule posts in your PJs

Want to stay consistent on social media without being glued to your phone 24/7? Here’s an insider tip. Use smart scheduling tools like Buffer, Later or Hootsuite to post at peak engagement times even if you’re still in bed sipping coffee.

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Sam Altman wants your eyeballs — May 3rd, Hour 2 

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Forget passwords. The creator of ChatGPT is scanning irises to build a global crypto economy. Also, Noah from Virginia bought an old laptop and found a kid’s ’90s homework saved on it — so he read it on TikTok and made the internet cry. Plus, an Apple AirPlay hack and the chance to buy your own Waymo.

🚫 No ban, no problem: TikTok’s execs are telling advertisers to relax, promising the app’s staying power despite that little thing called a federal ban potentially kicking in next month (paywall link). With 170 million U.S. users and Super Bowl ad ambitions, TikTok says it’s too big to flinch. 

$10 million

How much revenue TikTok creators are collectively pulling in daily. New data also shows it’s now the second most-watched livestreaming platform on the net. So far in Q1: Twitch has 4.85 billion hours, TikTok Live 8.03 billion and YouTube leads with 14.98 billion hours. Dang, that’s crazy.

⚡️ 3-second tech genius: In Word or Google Docs, press Ctrl + Enter (Windows) or Command + Enter (Mac) to start a fresh page. No need to smash Enter 10 times. Saves time, so you can get back to Googling, “How can I get my cat TikTok famous?”

Cash dive: It’s happening across the country. The NY Times spotlighted how UNC is turning its diving team into influencers with sponsorships, style guides and TikTok training. It’s all part of the school’s push to make every athlete a content creator. Imagine getting cut from the team for poor engagement and bot followers.

💀 DIY neck crack: Chiropractic neck “adjustments” are all over TikTok. So are reports of strokes, nerve damage and ruptured arteries. The internet’s favorite crack (not that one) could basically snap your brain off. So before you adjust yourself straight into the void based on something you saw online, heed my words: Please don’t. 

 👎 Social media is over: That’s what Mark Zuckerberg says. Meta’s being sued by the government for acting like a monopoly, but Zuck says every app does the same thing. TikTok and YouTube are just news, celebrity promos and AI slop now, like Meta. So really, what hold do they have? The days of friends posting real updates are long gone (paywall link).

“KYS” isn’t harmless teen slang: Parents, you might see “kys” or “keys” online and think it’s just another TikTok-ified acronym. But it’s actually short for “kill yourself,” and it’s alarmingly common in teen comment sections and DMs. Some teens use it jokingly (🤨), but it can land with real emotional weight.

🎬 Insta edits drops: Meta just launched Edits, a new free video editor app to compete with TikTok’s CapCut. It includes AI tools like “Cutouts” and “Animate,” and exports without a vibe-killing watermark. Finally, an easier way to spend three hours editing a video that gets 11 likes and a passive-aggressive DM from your aunt.

🤠 I’m trapped in a Waymo in Texas: No, it’s not the latest country music hit. Two women were stuck in a Waymo in Austin. The doors wouldn’t unlock but did open after they threatened to go live on TikTok. Waymo says they hit the “pull over” button. Nothing like threatening a viral video to make a robot say “my bad” and let you out.

42%

Less risk of cognitive decline for older adults who regularly use smartphones and computers. Why? Research shows it keeps their brains active and engaged, which may help with memory loss. But hey, that doesn’t mean they should go full TikTok zombie and scroll for hours. Everything in moderation, folks.

🤡 Chinese factories are trolling Americans: On TikTok, they’re telling us to cut out the middleman and get brand-name products straight from the source, like Birkenstocks for $10 instead of $165. Follow the link to AliExpress, and you’ll see these are cheap knockoffs. You saved $150 only to lose all feeling in your arches by noon.

🧑‍⚖️ Zuck tried to settle with mucho bucks: Mark Zuckerberg thought he could pay his way out of a government antitrust trial over Meta’s acquisitions of Instagram and WhatsApp. The FTC wanted $30B; Zuckerberg offered $450M and good vibes. The FTC said: lol, no. Meta argues that TikTok is the real threat now, not Instagram. 

$328,739.18

The amount raised for an 81-year-old waitress. She told a customer she couldn’t afford to stop working, so a kind stranger posted the story on TikTok. Now Betty’s trading in the diner shift for well-earned rest. Her reaction? “I think I better get a financial adviser!” You and me both, Betty. 

🎶 This is the remix: Sick of the same old sounds on TikTok and Instagram Reels? Well, YouTube Shorts is rolling out a free AI “Music Assistant” to make custom instrumental tracks. Just type what you want, like “upbeat synth for travel vlog,” and it won’t trigger copyright issues. Right now, it’s only for creators in the YouTube Partner Program.

🚓 Play stupid games, win stupid prizes: Devon Bart thought he could outsmart the cops. The 25-year-old was wanted for assault, but instead of hiding, he took to TikTok. He allegedly posted photos daring law enforcement to find him. He’s now in jail after sheriff deputies in Tennessee arrested him. Ouch. Next up on TikTok: “How I accidentally sped up a felony charge with a thirst trap.”

▶️ TikTok, who? YouTube wants you to watch more Shorts later this spring. They’re updating its video editor to automatically sync cuts to the beat of the music and AI stickers. Plus, no more minimum watch time. Views will be counted the second you press play. Cool, but we all know TikTok’s secret sauce is its algorithm.

Viral missing cop post is a total scam – April 5th, Hour 1

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A viral Facebook post says a 27-year-old cop vanished. Here’s the deal: Sgt. Katie Cunningham is alive and well. She joins us to set the record straight. Plus, the truth behind the latest TikTok ban rumors and how tariffs could boost your YouTube views.

75 more days: That’s how long President Trump extended TikTok’s deadline to find a U.S. buyer, and the line of interested parties is wild. Everyone from MrBeast to Amazon, Oracle and even the founder of OnlyFans is reportedly tossing around offers, with numbers hitting $100 billion or more. ByteDance hasn’t said a word about selling, though … so stay tuned.