Less than two weeks ago, Google introduced AI Overview, a major change in web search. The problem? AI Overview sometimes gives odd suggestions, like adding glue to your pizza sauce.
Haven't logged into LinkedIn lately? 5 reasons you really should be using it
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How much do you know about LinkedIn? Sure, you probably understand it’s a social network for professionals, but it’s so much more.
Unlike most social networks that are used to share the latest vacation pictures, LinkedIn was designed for more important reasons. It can help you make connections, share work experience and find or post jobs.
Your LinkedIn profile can be set up to look like a resume, complete with accomplishments and referrals from colleagues. If you’ve never experienced the power of LinkedIn, we can help. Here are five smart ways to use LinkedIn to network, poach employees, boast and more.
Visit LinkedIn.com/Kim and post a job for free.
1. Sales prospecting
If you’re wondering what sales prospecting is, it’s exactly what it sounds like — sorting through tons of companies and individuals to find prospects who will most likely turn into paying customers.
This can take a lot of time and effort and relies on knowing where to look. In the past, sales prospecting mainly consisted of cold calling and following up with every potential lead.
Now that we live in a digital world, those days are gone. Most buyers make decisions online. That’s where LinkedIn comes into play.
With about 1 billion members, LinkedIn is a leader in connecting buyers and sellers. One of the most important sales techniques is understanding how buyers behave, making prospecting easier with greater success.
An IDC social buying study revealed:
- 75% of B2B buyers use social media to make buying decisions.
- 50% of B2B buyers use LinkedIn to make purchasing decisions.
- 76% of B2B buyers prefer to work with recommendations from their professional network.
Those numbers prove how important LinkedIn is when it comes to sales prospecting. Information is power and LinkedIn is packed with information buyers are looking for.
⚡️ 3-second tech genius: Tired of Instagram suggesting people to follow? Go to your profile > Edit profile > toggle off Show account suggestions on profiles.
🍷 Menu decoded: At a fancy restaurant and have no idea what half the menu means? Ask ChatGPT to describe the dish. If there’s an online PDF of the menu, upload it and ask for suggestions based on your tastes. It can even tell you which wine pairs well with your meal. Beats asking the waiter, “What’s good here?”
Move over, Crayola: Try your hand at naming colors
Today’s screens can display 16.7 million colors, and all those colors need names. Head to colornames.org to add your suggestions to the list and vote for others. Some of the latest? “Grandma Made Me Buy This Dress” for a nice dusty pink and “Diluted Limes” … You can guess what shade that one is.