Haven't logged into LinkedIn lately? 5 reasons you really should be using it

How much do you know about LinkedIn? Sure, you probably understand it’s a social network for professionals, but it’s so much more.

Unlike most social networks that are used to share the latest vacation pictures, LinkedIn was designed for more important reasons. It can help you make connections, share work experience and find or post jobs.

Your LinkedIn profile can be set up to look like a resume, complete with accomplishments and referrals from colleagues. If you’ve never experienced the power of LinkedIn, we can help. Here are five smart ways to use LinkedIn to network, poach employees, boast and more.

Visit LinkedIn.com/Kim and post a job for free.

1. Sales prospecting

If you’re wondering what sales prospecting is, it’s exactly what it sounds like — sorting through tons of companies and individuals to find prospects who will most likely turn into paying customers.

This can take a lot of time and effort and relies on knowing where to look. In the past, sales prospecting mainly consisted of cold calling and following up with every potential lead.

Now that we live in a digital world, those days are gone. Most buyers make decisions online. That’s where LinkedIn comes into play.

With about 1 billion members, LinkedIn is a leader in connecting buyers and sellers. One of the most important sales techniques is understanding how buyers behave, making prospecting easier with greater success.

An IDC social buying study revealed:

  • 75% of B2B buyers use social media to make buying decisions.
  • 50% of B2B buyers use LinkedIn to make purchasing decisions.
  • 76% of B2B buyers prefer to work with recommendations from their professional network.

Those numbers prove how important LinkedIn is when it comes to sales prospecting. Information is power and LinkedIn is packed with information buyers are looking for.

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11 tech and everyday essentials dirtier than your toilet

We all remember the mad rush for cleaning products and hand sanitizer at the start of the pandemic. It’s still difficult to get these products in some areas.

Unfortunately, there are always people who take advantage of others in times of need. They appeal to our desire for cleanliness and safety with websites and product listings containing fake cleaning supplies. Tap or click here to spot fake Clorox and Lysol websites.

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Should kids be wearing shoes less often?

If you have ever had foot pain, you know how debilitating it can be. What if the reason for that pain was due to wearing shoes too often? One study suggests that kids especially should be wearing shoes less frequently. But why?

Confirmed: iPads make your kids misbehave

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Do you hand over the tablet when your kid throws a fit? A new study says you’re not just rewarding bad behavior — you’re actually making it worse.

YGTR (You Got That Right!): A Stanford study says abbreviations in texts make you come across as insincere. Sure, you might think you’re being laid-back, but others see it as being lazy. Bonus cringe: People who use abbreviations are less likely to get replies. So, if you’re being ghosted, maybe ditch the “IDK” and try a full sentence, just sayin’.

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How many years it took to debunk this study. Ever heard sparkling water helps you lose weight? That came from a 2004 study that wasn’t even about sparkling water. Sorry, carbonation in your blood won’t boost your metabolism. If your sparkling water loses its bubbles, that’s all right. It’s still water. (I heard that groan all the way here in Phoenix!)

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Of life gone for every cigarette smoked. Yikes! I still cannot believe there were ads in the 1940s that said, basically, cigarettes were good for you. A new study out of University College London found a pack of 20 cigarettes knocks 7 hours off a person’s life. Say you smoke 10 a day and quit on Jan. 1. By the end of the year, you’ve “earned back” 50 extra days. Now, that’s incredible motivation.

It kills your brain cells: Glyphosate, the most used weed killer in the world, has been linked to diseases like Alzheimer’s. It’s in Roundup and so many other brands. A new study from Arizona State University (my alma mater!) says the chemical leads to long-term damage, even with brief exposures. The EPA’s stance? Low levels are safe.

Self-driving cars do not drive themselves

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Can you really trust your car’s self-driving mode? Turns out, study after study shows it’s not as safe as you might think.

Internet use and dementia

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Can the internet affect your memory? Here’s what a new study reveals. 

Trust in the media is dismal

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Do you trust social media and American mass media? In 60 seconds, how most of us feel is revealed in a new study.

Google's bias with Republicans is overwhelming

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Is Google interfering in the midterm elections? One study found surprising evidence you should know about. Here’s the full story, in 60 seconds.

Are you working more from home?

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With most people working from home, are you working more hours? A new Microsoft study answers that question.

Do cell phones cause brain cancer?

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Yet another study about cell phones and cancer