Hiring or looking for a job? Upgrade your LinkedIn profile to stand out

When most people find themselves unemployed or are looking for a career change, they head to a job board. But have you heard of LinkedIn? It’s a social media platform with a twist.

LinkedIn also offers excellent options for those looking to hire employees who don’t want to wait for a sea of faceless applications to pour in. It provides prospective employees unique ways to stand out and gives companies a fresh way to look for new talent. Tap or click for smart things you should be doing with your LinkedIn profile.

Job seekers are looking for a way to outshine their competition, while those looking to hire want to make sure they are finding a good fit. Let’s look at ways to make your LinkedIn profile stand out.

Add a video to your profile for a personal touch

LinkedIn has a feature to highlight your skills: Personal video. Commercial videos and advertisements have become increasingly popular in today’s social media climate, and now you can add one to your LinkedIn profile.

Everyone has a story that led them to their career path, and now you can highlight yours. With this feature, you can add a Cover Story to showcase your specific skills and background while highlighting your personality. If you are looking for a job, this video feature is a great way to shine.

If you are looking to hire someone, this feature allows you to get a personal look into prospective employees’ lives, something you don’t get with just a resume.

Hiring? Stand out as a company

LinkedIn isn’t just great for job seekers. It’s the premier platform for companies to find qualified candidates fast. In fact, it’s the platform we use to find new talent.

But how do you stand out as a company in such a fierce market? There are a few things you can do to outshine other employers.

  • Have a detailed “about us” section. Be sure to answer basic questions like where you are based, what you offer and your company values.
  • Post meaningful content highlighting your brand. Keep it light-hearted and entertaining to draw prospective employees’ eyes.
  • Create a showcase page. This allows you to maintain a LinkedIn-style blog where you highlight your brand daily.

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Haven't logged into LinkedIn lately? 5 reasons you really should be using it

How much do you know about LinkedIn? Sure, you probably understand it’s a social network for professionals, but it’s so much more.

Unlike most social networks that are used to share the latest vacation pictures, LinkedIn was designed for more important reasons. It can help you make connections, share work experience and find or post jobs.

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Graphic designers, is this the end?

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ChatGPT’s new image tool is so good, you don’t need any art skills. Just type what you want and it makes it.

AI took his six figs: A senior software engineer went from a $150K salary to DoorDashing after AI made his skills obsolete. He’s applied to 800 jobs, been rejected by most and now lives in a trailer, while AI interviews other devs. Coding may still be hot, just not for humans with rent.

1 billion

The number of humanoids Morgan Stanley expects to exist by 2050. Yes, that’s one bot for every eight people on Earth. So if your coworker gets replaced by a robot, don’t panic, statistically, so will you. If you’re picturing WALL-E with better knees and worse social skills, you’re not far off.

💼 Get your résumé noticed: LinkedIn is the best place to show off your skills, connect with people in the same industry and find new job opportunities. Whether you’re job hunting or branding your company, LinkedIn helps you stand out! It’s not just social media, it’s your digital handshake. Click here to post your job for free!

Attention, parents with small kids: Researchers found that parents distracted by their phones around kids under 5 can cause long-term issues. Think poorer cognition and behavior problems. Why? This is when little ones are developing critical language and social skills, and being ignored can seriously mess with that.

🧳 Get that job: Don’t send the same resume everywhere. Ask your favorite chatbot to tailor your skills for each role. Just say, “Update my resume for the [Title] role at [Company] by focusing on key skills from the job description.” Copy and paste your current resume and the job listing. This helps you beat those application tracking systems.

Have some free time today? Check out OpenAI’s Academy. It’s loaded with guides, live streams, videos and in-person events. You’ll find everything from how to build custom GPTs to crafting a storyboard. It’s free if you create an account. Check it out. I’ve said it before and I’ll say it again: AI won’t replace your job. Someone with AI skills will.

400 occupations

Analyzed, and researchers found taxi and ambulance drivers are least likely to die from Alzheimer’s. The reason is interesting. They’re constantly using their brains to navigate, which keeps the hippocampus healthy. That’s the part of the brain tied to memory and spatial skills. And no, using GPS doesn’t count, but folding a map does.

1 in 4

Computer programming jobs have vanished in the past two years. There are now fewer than at any point since 1980. The reason? Yep, AI. Time to level up your skills.

Over $500,000

How much AI scientists can make per year because the skills are in such high demand. The kicker? You don’t even need a computer science degree. Everything you need to learn is available online (paywall link). Remember, If you’re not part of the solution, you’re part of the precipitate.

🤖 Google announced new AI models for robots: Now, they have fine motor skills to handle delicate and precise tasks. Here’s a video of the little guys placing a banana in a container and folding origami. It’s still early in testing, but definitely exciting stuff! 

No AI skills? No job offer

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By this time next year, over half of all job postings will list AI experience as a must. Now’s the time to get up to speed.

Lowest level in 5 years

That’s where job openings for software engineers on Indeed have dropped. Why? AI. Companies are automating more tasks, and the same tech that makes coders more productive is also undercutting hiring demand. If this is you, time to get new skills.

Alexa+ is ready for a price: The new Amazon AI can guess a movie based on clues. Ask for “that one with the sparkling vampires,” and it pulls up “Twilight.” It’s getting integrated with thousands of apps, too, so you can do things like order an Uber without lifting a finger. I expect more skills for $240 a year!

Is AI making us dumber? Maybe. A Microsoft study found AI tools hurt our critical thinking skills. Some people are so dependent on AI responses, they stop questioning things. When faced with a real challenge (and no AI), they have a hard time analyzing and solving problems. I use AI as a starting place, not a common-sense replacement.

200M weekly active users

On ChatGPT, twice the count from a year ago. OpenAI says 92% of Fortune 500 companies (and mine!) use it. Upgrade your AI skills with my easy-to-read guide that’s great for beginners.

Kids shouldn't learn computer coding

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Coding was once hailed as essential for future careers, but AI advancements are quickly changing that. 

🎾 My pickleball skills are kind of a big dill: Pickleball, the fastest-growing sport in the United States, is now a video game. PPA Pickleball Tour 2025 is available on Xbox, PlayStation and Steam. No word yet on whether the video game helps your real game.