More YouTube ads incoming: I’m talking about 30-second unskippable ads on TVs. These used to be part of special deals, but now more advertisers can run them in regular campaigns. And yep, the six- and 15-second ones are still around, too. The fix? Fork over $13.99 a month for Premium.

7 years

Since Costco’s last price hike. Starting this month, renewals and new customers on the Gold Star, Business and Business Add-on plans will pay $65 a year, a $5 increase. The premium Executive Membership went up $10 to $130 a year. At least hotdogs are still $1.50.

YouTube adds AI summaries: If you’re a Premium paying subscriber, you might notice a new layout. At the top, you’ll see a featured video, thumbnails and an AI description. Tap the main one to start watching.

Use ChatGPT Premium? Watch out for an email that says, “Action Required: Secure Continued Access to ChatGPT with a $24 Monthly Subscription.” It looks official, logos and all, but it’s not.

Elon Musk’s Grok-3 AI is here:  He says “reasoning” is why his model is better than ChatGPT, Gemini and DeepSeek. It’s not free. xAI’s Premium Plus subscription is $40 a month, up from $22. The SuperGrok standalone plan is $30. I tried it. Saying it’s 10x times better is a crock.