Haven't logged into LinkedIn lately? 5 reasons you really should be using it

How much do you know about LinkedIn? Sure, you probably understand it’s a social network for professionals, but it’s so much more.

Unlike most social networks that are used to share the latest vacation pictures, LinkedIn was designed for more important reasons. It can help you make connections, share work experience and find or post jobs.

Your LinkedIn profile can be set up to look like a resume, complete with accomplishments and referrals from colleagues. If you’ve never experienced the power of LinkedIn, we can help. Here are five smart ways to use LinkedIn to network, poach employees, boast and more.

Visit LinkedIn.com/Kim and post a job for free.

1. Sales prospecting

If you’re wondering what sales prospecting is, it’s exactly what it sounds like — sorting through tons of companies and individuals to find prospects who will most likely turn into paying customers.

This can take a lot of time and effort and relies on knowing where to look. In the past, sales prospecting mainly consisted of cold calling and following up with every potential lead.

Now that we live in a digital world, those days are gone. Most buyers make decisions online. That’s where LinkedIn comes into play.

With about 1 billion members, LinkedIn is a leader in connecting buyers and sellers. One of the most important sales techniques is understanding how buyers behave, making prospecting easier with greater success.

An IDC social buying study revealed:

  • 75% of B2B buyers use social media to make buying decisions.
  • 50% of B2B buyers use LinkedIn to make purchasing decisions.
  • 76% of B2B buyers prefer to work with recommendations from their professional network.

Those numbers prove how important LinkedIn is when it comes to sales prospecting. Information is power and LinkedIn is packed with information buyers are looking for.

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Share apps on your iPhone and iPad: Yay, finally! Apple made it so you can move all your apps, songs and movies to one account. Make sure you’re logged into your main iCloud account. Now, under your secondary ID, go to Settings > [your name] > Media & Purchases > View Account. Tap Migrate Purchases and follow the steps on your screen. Once you see Purchases Have Been Migrated, sign in with your main account. Btw, don’t buy an iPad right now.

How to score deals on Facebook Marketplace

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Facebook isn’t the go-to social media for Gen Z anymore, but Marketplace is keeping them around. Here’s how to find hidden gems and the best deals.

👩‍⚖️ Hailey Bieber v. haters: You just won’t talk to someone who trolls you on social media. If you’re a Bieber, no way. A viral TikTok video and a YouTube series are calling Hailey Bieber a bully for supposedly liking a mean post about Selena Gomez’s fiancé, Benny Blanco. Now, she’s lawyering up with Lisa Moore, who helped Cardi B win a $4 million defamation case.

50,000

How many orders Edgar’s Bakery gets each year for its famous three-layer strawberry cake. Social media swears it’s the best cake in the world. The catch? You can actually make it yourself. Here’s the recipe. It doesn’t look that tough. (Jan, I hope you’re paying attention ’cause that lemon cake was awesome!) Speaking of … What do you call a sad strawberry? A blueberry. So good!

Save battery on your iPad: By default, most apps run in the background and drain power. Social media and messaging apps might need this, but many others don’t. Go to Settings > General > Background App Refresh, check what’s important, and turn off the ones you don’t need. 

Chase bank customers: Starting March 23, they’ll block Zelle payments tied to social media scams. Nearly 50% of Zelle fraud reports came from social media. If your payment gets denied, Chase will ask for more info. They should’ve done this sooner.

👶 It’s Octomom, aka Natalie Suleman: Yep, the woman who made headlines years ago for giving birth to eight kids! Well, they’re all 16 now, and momma bear is raising them old-school and strict. No phones, no dating until 18 and zero social media. 

iSpy: A private detective took to social media to spill one of the tricks of the trade. He says if someone comes to your door looking for help with a lost pet, it’s just a ploy to see your face and verify you’re home. 

Fewer bells, fewer whistles: The average CPU performance is dropping for the first time in 20 years. It’s not because chips are getting weaker. Most folks don’t need a powerhouse processor to check emails and scroll social media, so the cheaper option works just fine.

Social media as a news source

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A TikTok video falsely accused Sephora of donating to Trump’s campaign, gaining millions of views and fueling boycotts. I’ll break it all down in this quick podcast.

Americans saw through political deepfakes

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The mainstream media is in serious trouble. Trust was low before the election, and now even fewer people believe them

The phony social media vote surge

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If you haven’t voted, go now. The polls are close, and your vote matters. Now, let’s debunk a fake social media claim about tonight’s votes.

How to get your hacked Facebook back

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A woman’s Facebook got hacked, and after trying everything, she finally got it back. We’ll tell you how. Plus, a social media power couple divorces, 1,000 people caught on creepy hidden cams, and a YouTuber livestreams his month in solitary confinement.

Instagram is hiding your political posts

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Sharing your political opinions online? Guess what — social media might be making sure no one sees them. Plus, 6G is here and it’s blazing fast, Toy Story gets real, and AI revives a woman’s voice. Kim also chats with Hear.com Co-Founder Paul Crusius about how he’s transforming hearing care.

The problem with influencers

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There are already countless reasons to be wary of social media influencers. This latest one might even help them skirt the law.

Airline data breach puts podcaster Payne Lindsey in danger

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True-crime podcaster Payne Lindsey, creator of Up and Vanished, was all set to fly to Nome for his latest investigation but bailed at the last minute. He didn’t tell anyone, yet somehow rumors started swirling on social media that he was there. Payne joins us to break it down, plus we’re talking Verizon outages, a couple blocked from suing Uber, and leaked MrBeast “founder mode” documents.

Meta says 'From the river to the sea' isn't hate speech

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The company’s oversight board just ruled that the phrase used by Palestinian protestors isn’t hate speech. But what does it mean? This will make you rethink how social media defines hate.

Big Tech listens to your convos

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At least one media group gathers info from conversations and uses it for targeted ads. Plus, a new sextortion scam tactic, Amazon’s “Just Walk Out” tech hits more NFL stadiums, and police are towing Teslas from crime scenes.  

Scams on social media

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Why are people willingly sending money to scammers they’ve never met?  There’s shocking new trend where social media traps victims into losing big bucks.