I’ve run a broadcast business for over 25 years. I joke I’m an overnight success, but the truth is it took a long time to get here. In the beginning, it was like any new small biz, shoved into a small, crappy workspace with bills piling up.
Whether you already run a small business or you’re thinking about starting one, I can help. By popular demand, I’m launching a small-business edition of this newsletter, packed with tech tips, smart strategies and insider tricks to help you grow and make money.
✅ Hit this link to get on the list so you don’t miss issue No. 1 when it drops.
Now, let’s dive into some must-know tips for every business owner.
How to get your business and website listed in AI answers
This one is all over my inbox. The funny thing is your website and online search reputation are the big drivers to getting your company and your content to display in AI results. Yep, AI is fed by the thing it is killing. A few pro tips:
✅ Keep your website fresh. AI is looking for clear, helpful content about your products, services or whatever. The algorithms value reliable sources, so make sure your “About” page boasts all about your qualifications and your FAQ page answers common questions.
✅ Use natural language. Chatbots are trained to prioritize real-world phrasing. Write how you’d talk to a customer.
✅ Ask your loyal customers to pitch in. AI looks for signs people are talking about you. Reviews get the most weight, then social media comments and mentions, too.
Write better CTAs: That’s a call to action, and no matter what you do or sell, yours should be clear, compelling and action-oriented. Skip “Click here” and try something that speaks directly to your audience’s needs. Instead of “Sign up,” try “Get your free guide.” Instead of “Learn more,” play with something like “See how it works.” Struggling? Paste your CTAs into a chatbot and ask it for help making them more clickable.
“Where am I leaving money on the table?” Ask ChatGPT. Never feed in your finances or exact reporting, but you can tell it about your company, what you do and how you make your money, and see if it has any bright ideas to get revenues up.
📈 Cheaper, more effective Facebook ads: Use engagement custom audiences to target people who’ve already interacted with your content, like someone who’s liked one of your posts or watched a video. This cuts the cost of getting a qualified lead. Love that! To get started, go to Ads Manager > Audiences > Create a custom audience.
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