Movie theater ad bloat

🍿 Movie theater ad bloat: I saw F1 last night. It was pretty good but 70 minutes longer than it should have been, courtesy of 25 minutes of commercials. AMC is stuffing up to 30 minutes of ads to plug revenue holes, and movies will start later than the listed time. Order dessert, your seat’s not going anywhere.

Tags: commercials, movie, movies, revenue, Start