95 billion

That’s how many hours Netflix had people glued to their couch in the first half of 2025. That’s over 10 million years of screen time, roughly twice the age of Homo sapiens. Netflix plans to double its ad revenue with pause ads and interactive pop-ups. Nothing says “immersive drama” like a toothpaste ad mid-tear.

Tags: Netflix, pop-ups, revenue, screen, screen time