18 to 24 months

That’s how long it took people to stop Googling “Twitter login.” Elon Musk did a switcheroo with Twitter’s name and replaced it with “X.” Google searches for “X login” have finally pulled ahead. So yes, brand recognition does come … eventually. Just don’t expect some to stop calling it “Tweeter.”

Tags: Elon Musk, Google, Google searches, login, searches