Hiring or looking for a job? Upgrade your LinkedIn profile to stand out

When most people find themselves unemployed or are looking for a career change, they head to a job board. But have you heard of LinkedIn? It’s a social media platform with a twist.

LinkedIn also offers excellent options for those looking to hire employees who don’t want to wait for a sea of faceless applications to pour in. It provides prospective employees unique ways to stand out and gives companies a fresh way to look for new talent. Tap or click for smart things you should be doing with your LinkedIn profile.

Job seekers are looking for a way to outshine their competition, while those looking to hire want to make sure they are finding a good fit. Let’s look at ways to make your LinkedIn profile stand out.

Add a video to your profile for a personal touch

LinkedIn has a feature to highlight your skills: Personal video. Commercial videos and advertisements have become increasingly popular in today’s social media climate, and now you can add one to your LinkedIn profile.

Everyone has a story that led them to their career path, and now you can highlight yours. With this feature, you can add a Cover Story to showcase your specific skills and background while highlighting your personality. If you are looking for a job, this video feature is a great way to shine.

If you are looking to hire someone, this feature allows you to get a personal look into prospective employees’ lives, something you don’t get with just a resume.

Hiring? Stand out as a company

LinkedIn isn’t just great for job seekers. It’s the premier platform for companies to find qualified candidates fast. In fact, it’s the platform we use to find new talent.

But how do you stand out as a company in such a fierce market? There are a few things you can do to outshine other employers.

  • Have a detailed “about us” section. Be sure to answer basic questions like where you are based, what you offer and your company values.
  • Post meaningful content highlighting your brand. Keep it light-hearted and entertaining to draw prospective employees’ eyes.
  • Create a showcase page. This allows you to maintain a LinkedIn-style blog where you highlight your brand daily.

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Haven't logged into LinkedIn lately? 5 reasons you really should be using it

How much do you know about LinkedIn? Sure, you probably understand it’s a social network for professionals, but it’s so much more.

Unlike most social networks that are used to share the latest vacation pictures, LinkedIn was designed for more important reasons. It can help you make connections, share work experience and find or post jobs.

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👀 Put your LinkedIn into “sneaky mode”: Unless you go into Private mode, anyone whose profile you browse will know. Go to LinkedIn, click your profile icon at the top > Settings & Privacy > Visibility. Next to Profile viewing options, click Change and choose Private mode. Done!

Your DNA could soon be up for sale

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You spit in a tube, and now 23andMe is thinking of selling your data after a massive hack tanked their value. So much for learning your ancestry. Meanwhile, Gen Z is going #desperate on LinkedIn, and Mazda’s charging $10 just to use remote start.

🤖 Thought leader or bot leader? You know all those LinkedIn posts sharing tips to maximize your #grindset? Yep, most of them — 54%, to be exact — are AI-generated. A study found these posts are getting longer, too, with their word counts jumping an average of 107% since ChatGPT arrived. No wonder our eyes glaze over while reading them.

Trivia

This week 19 years ago, a site that’s still going strong launched. Was it … A.) Reddit, B.) Wikipedia, C.) Tumblr or D.) LinkedIn?

Find the answer here!

Job site comparison: LinkedIn vs. ZipRecruiter vs. Craigslist

Where do you look for your next career move? There are several job boards, but which is right for you?

Let’s look at a few places job seekers go online and find the right one for your needs.

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15 out-of-the-box ways to make extra cash from anywhere

By now, you probably know that you don’t have to leave home to make money. After all, many companies sent employees home to work during the pandemic. But even if you aren’t a salaried employee, you can still make a living from the comfort of your own home.

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Honesty is the best, honestly: Some unemployed Gen Zers are putting a #Desperate banner on their LinkedIn profiles. They’re applying for jobs, barely getting responses, and they figure there’s no harm in being totally transparent. Remember: “He who mentions price first loses.”

5 things you should never put on a resume

In life, few rewards come without risk. Take your dream job, for instance. If you want to land that position you’ve been dreaming about, you’ll need to make a great first impression.

When you’re applying for jobs, that all comes down to your resume. Every little detail makes a big difference. For example, a small mistake could take you out of the running for a job you’re qualified for.

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The new influencers: Unemployed folks are using TikTok to share “day in the life” videos with followers to show how they cope. The algorithm rewards shocking and emotional content, so it’s a good way to rack up views — and money. Better idea: Refresh your LinkedIn profile and set yourself as #OpenToWork there to find an actual job (paywall link).

How to rock a remote interview: Tips for shining over the phone or on video

Remote interviews are the present and the future. Why? The pandemic forced many companies nationwide to move to a remote system nearly overnight.

Now that we’ve been operating remotely for a while, many employers have seen the positive benefits of having remote employees. Increased productivity is one of them.

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Length matters: On Facebook, you can go up to 63,000 characters (don’t, though — that’s too long!). Mobile cuts you off at 150. On X, you have up to 280 characters; 70 to 100 tend to perform best. As for Instagram, it’s 2,200 characters max, but only the first 125 are seen. With LinkedIn, go long if you must, but the first 25 words matter most.

🚀 Post a job opening for free on LinkedIn: Attract top talent effortlessly. Use smart tools to auto-reject unqualified candidates and write compelling job descriptions. Streamline your hiring process and find the best fit today for free!Love that price, don’t you?

Find the best for your biz: I don’t have time to waste on finding the right job candidates. LinkedIn does the work for me by prioritizing candidates and even showing open job descriptions to people who aren’t actively looking. Get a free post at LinkedIn.com/Kim.It works!

You’re here because you’re smart: If you want to add a smarty-pants to your team at work, start with LinkedIn.Use my link to post a job for free. Try it and I bet you’ll find your next superstar. 

🐷 He got butchered: A 75-year-old Midwestern man is broke after giving $715,000 to a sly romance scammer. It started with a LinkedIn message but quickly turned into a classic “pig-butchering” scheme. The crook promised huge returns on investments. Hit this link to read the texts between the man and his fraudster. So very sad and so very avoidable.

Get a FREE job post: Do you need to hire at your business? It’s tough. I’ve had great success finding really wonderful, hardworking people on LinkedIn. You can post a job for free right now using my link.

Is LinkedIn the new love connection? Relationship counselors say it gives you a more authentic look into someone’s life, work and social contacts. The real trick is figuring out when to take things offline. But heck, at least you know they have a job.

Hiring is tricky: Are they the right fit? Will they mesh with the team? Do they have the skills you need? Let LinkedIn do a lot of that work for you. It’s the easiest way to reach your next superstar. Post a job for free at LinkedIn.com/Kim.