Amazon is about to change Christmas and holiday shopping forever. Big sales begin this Tuesday and continue at a frenzied pace through Christmas.
Need a new TV for the big game? These are the best deals

With less than two weeks to go until Super Bowl LIV (Feb. 2), it’s one of the best times of the year to buy 4K TVs. Retailers are marking down sets, knowing many shoppers are looking to upgrade for the big game.
Super Bowl TV deals may even be better than the deals offered on Black Friday. For Black Friday, retailers concentrate on jaw-dropping “doorbuster” pricing and dirt-cheap models to get shoppers in the door and tempt them into other holiday purchases. Tap or click here to see what other times of year offer huge sales.
Those shopping for the Super Bowl TVs are deliberately shopping for high-quality sets that will enhance their viewing experience, so the standards are a bit higher. We’re seeing a lot of the same prices we saw during Black Friday, but retailers are concentrating their deals on bigger screens and higher-end models.
Here’s where to shop for TVs for the Super Bowl this year (prices and availability are subject to change):
Amazon
As is always the case with Amazon, deals change every day. But it’s offering a huge variety of discounts on TVs, home audio equipment and streaming equipment in anticipation of the big game:
- Get up to 47% off Samsung QLED smart TVs with Alexa compatibility. QLED sets deliver a better picture over their basic LED counterparts.
- Get up to 22% off Sony 4K Ultra HD Smart LED TVs.
- Find up to 57% off projectors for a super-sized Super Bowl viewing experience.
- Amazon is offering discounts on its Fire Stick and Fire Stick 4K, which you can use to stream the game (via the Fox Sports App). Currently, you can get the Fire TV Stick 4K bundled with the Echo Dot for $79.98 (about $20 off the cost of these items separately).
- Over the past few days, TVs and projector screens have been featured as Lightning Deals, so be sure to check back regularly.
Best Buy
The electronics giant is offering 50-inch and larger 4K TVs starting at $259.99.
- If getting a low price is the most important factor to you, Best Buy is offering 55-inch TCL 4 Series Smart 4K Roku TV for $279.99. That’s right about where we saw this set price-wise on Black Friday and about $50 off the full cost.
- If you’re looking to make the upgrade to OLED, you can pick up an LG OLED 65-inch B9 Series 4K set for $1,799.99 ($500 off). This is one of the lowest prices we’ve seen on this particular model and closely tracks with the Black Friday price.
Costco
If you’re a Costco member, consider shopping the big game Savings TV sale, which runs until Feb. 2. Some sets have already sold out. If you’re looking for huge screens (65 inches and up) and OLED, this is the sale to shop.
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