They buried your opt-out button

This is insane. Like almost cartoon-villain-level shady. Say you’re trying to delete your personal information from some shady data broker’s website that’s selling your data to advertisers, marketing companies, stalkers, coworkers or anyone else with the money. 

But when you search for their opt-out page on Google? Nothing pops up on the results page. Did you miss it? Nope. 

A new Wired report just exposed more than 30 data broker companies that are deliberately hiding their opt-out pages from Google and Bing. That’s right, the pages that legally allow you to say “no thanks” to having your personal data bought, sold and shared like trading cards are being blocked from search engines on purpose. Wow.

🤑 They collect and sell everything about you

I’m talking about your name, address, phone number, SSN, political affiliation, jobs, purchase history, health data, insurance claims, who you live with and more, a lot more. 

Now they’ve taken it a step further. They’ve made it nearly impossible for you to find the one page that lets you opt out. You’d have to go directly to the company’s website and dig through layers of menus, if you can find it at all.

🪄 They know what they’re doing

This isn’t an accident or a technical glitch. It’s a strategy. A move to look compliant while hoping you don’t bother trying. Some of them even use tricky design tactics, like hiding links under layers of legal text or pop-ups you’d never think to click through.

Why? Because the harder they make it to opt out, the more your data stays in their system and the more money they make selling it.

I use Incogni. It’s like sending in the privacy cavalry. You don’t have to hunt down every shady data broker or figure out who’s hiding what. Incogni does it for you automatically, legally and effectively.

They target over 420 people search sites and data brokers, and Deloitte, one of the biggest auditing firms in the world, independently verified their entire process. No other data removal service can say that. 

With my exclusive discount, plans start at just $6.39 a month, and you still get access to Incogni’s new Unlimited Plan. You send them links where your info is exposed, and they’ll get it taken down.

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🏈 Benched: Before you get all excited that Yahoo Sports is launching a free, ad-supported streaming channel about sports, know the fine print. They’re shows about the NFL, NBA, MLB and more. Nope, not the actual games. Let me tell you, there’s such a gap between men’s and women’s sports. The difference is nuts! 🥜

4 years

That’s how much prison time one disgruntled developer is getting for building an IT doomsday device. 55-year-old Davis Lu planted a self-destruct code at Eaton Corp. that locked out thousands of users the moment his name was deleted from the employee directory. There’s quiet quitting, and then there’s quiet ctrl + alt + deleting.

Touch screen terror: Volkswagen ditched real steering wheel buttons for chic haptic ones. Now, they’re getting sued because people say the buttons are too sensitive, like “crash your car while parking” sensitive, accelerating unintentionally after accidental brushes. VW quietly switched back to real buttons but not before several garages and hands got wrecked.

😓 Code of silence: This is so sad. Sophie, a 29-year-old policy analyst, died by suicide after months of troubling private chats (paywall link) with an AI “therapist.” It knew her plan. It didn’t tell anyone. There aren’t any mandatory reporting laws for bots, yet, but lawmakers are starting to ask whether your chatbot should call for help before it suggests journaling.

My pick for home security: Keep your home safe without the hassle. SimpliSafe installs in minutes, no wires or contracts, and comes with HD cameras, sensors and 24/7 monitoring. Get 50% off your new system today!  

🕶️ Talk to the wrist: Meta’s new smart glasses, called Hypernova, are coming in September for about $800. They’ve got a tiny screen in the lens for things like texts, maps and photos, no phone in hand. You control it with a wristband that reads your gestures like magic. It’s all fun and games until you swipe left on your grandma.

58%

That’s how many American homes are too messy to charge an EV. We could unlock millions of home chargers if folks just cleaned out their garages. Instead, most are less “charging station” and more “where clutter goes to die,” hoarding broken printers, forgotten hobbies and a suspicious number of extension cords.

Résumés meet ransomware: If you’ve ever applied through Workday, congrats, your name, phone and email are probably floating around scammer Slack right now. Never heard of Workday? ​​They have over 11,000 corporations as customers reaching 70 million people. Hackers tricked their way in with fake HR texts and calls. Brace for “we loved your résumé” spam from the dark web.

🔑 Flip off: The Flipper Zero may look harmless, but hackers can clone key fob signals and unlock cars from brands like Ford, Audi, Subaru, Hyundai and Kia in seconds. A digital underground is selling this stealthy car-hacking software. “Flipper Boys” might become the next-gen Kia Boys by 2026. This isn’t some Hollywood heist. It’s happening in real driveways. Pro tip: Wrap your fob in aluminum foil or stash it in a signal-blocking pouch to keep the bad guys out.

$91 million

That’s what one unlucky soul lost in Bitcoin, just by trusting the wrong “support agent.” The victim handed over wallet credentials to someone pretending to help, and poof, 783 BTC vanished. My crypto newsletter is launching in mid-September. Sign up now

Social stalker tech: TikTok Shop has GPS trackers with viral videos literally teaching people how to spy on their partners. One got 5 million views. The cheapo trackers with a SIM card (over 100,000 sold) are still on sale all over for as little as $12. If your relationship needs a GPS tracker, maybe it needs therapy instead. Just saying.

🤖 Fork yeah: Google’s AI Mode now helps you find restaurant reservations but won’t actually book them. You describe what you want (omakase at 8?), and it digs up options, then punts you to the booking page. Think research intern but not personal assistant (yet). If you’re an Ultra subscriber ($250/month 😵), you get access to it before the rest of us who are cheap. 

Sponsored scam trap: If you Google “Office 365 login” and click the top ad, congrats, you might’ve just gifted your inbox to a hacker. These fake ads mimic real Microsoft links but redirect to phishing pages. Don’t be the next horror story. Type microsoft365.com manually like it’s 2006 and your mom told you to. 

📬 Dad jokes? I think you mean pun-ishment: A retired teacher with a Ph.D. is handwriting hundreds of emotional, intentionally corny letters to strangers who just want a dad-style pep talk. The “Dad Letter Project” exploded overnight on TikTok. It’s like getting a warm hug and a bad joke from someone else’s highly literate father. No AI. Just authentic dad energy. So awesome. Speaking of… “Dad, are we pyromaniacs?” “Yes, we arson.” 🔥

Their faces went viral without them: TikTok paid actors as little as $500 to license their faces for AI avatars (paywall link), which are now appearing in ads for horoscope apps, supplements and insurance quotes, even in other languages, sometimes on other platforms like YouTube. The actors don’t get royalties, can’t control the content and didn’t realize how far it would go. It was all in the fine print.

Remember when computers took up half the desk? Apple’s testing a new more powerful version of its Tupperware-size Mac mini with a next-gen M5 chip. More speed, smoother graphics, same tiny size. Rumored to cost $600, which is less than you paid for your Dell in 1998. I use a Mac mini with a Pro Display XDR every day!

I made the switch to Consumer Cellular: Same reliable nationwide coverage as the big guys, but for way less. And if you’re over 50, get two lines with unlimited talk, text and data for $60. No hidden fees, and customer support is U.S.-based. Save $25 with code KIM25.   

👾 Free VPN, but you’re the product: FreeVPN.One, a Chrome extension with over 100K installs, was busted taking covert screenshots of people’s activity and sending them to a sketchy server. The dev claims it’s for “security scans,” but researchers say that’s a lie with encryption on top. Google’s store still lists it. Basically: Chrome blessed spyware with a gold star. Need a solid private VPN? Hit this link to get 4 months free.

Claude goes anti-bomb: If you were thinking about assembling a nuke recently, tough luck. Anthropic, with U.S. government backing, built a filter that blocks chats about making nukes. Think of it as a toddler lock on national security: keeps you from asking AI how to split atoms but still lets you order pizza.