Haven't logged into LinkedIn lately? 5 reasons you really should be using it

How much do you know about LinkedIn? Sure, you probably understand it’s a social network for professionals, but it’s so much more.

Unlike most social networks that are used to share the latest vacation pictures, LinkedIn was designed for more important reasons. It can help you make connections, share work experience and find or post jobs.

Your LinkedIn profile can be set up to look like a resume, complete with accomplishments and referrals from colleagues. If you’ve never experienced the power of LinkedIn, we can help. Here are five smart ways to use LinkedIn to network, poach employees, boast and more.

Visit LinkedIn.com/Kim and post a job for free.

1. Sales prospecting

If you’re wondering what sales prospecting is, it’s exactly what it sounds like — sorting through tons of companies and individuals to find prospects who will most likely turn into paying customers.

This can take a lot of time and effort and relies on knowing where to look. In the past, sales prospecting mainly consisted of cold calling and following up with every potential lead.

Now that we live in a digital world, those days are gone. Most buyers make decisions online. That’s where LinkedIn comes into play.

With about 1 billion members, LinkedIn is a leader in connecting buyers and sellers. One of the most important sales techniques is understanding how buyers behave, making prospecting easier with greater success.

An IDC social buying study revealed:

  • 75% of B2B buyers use social media to make buying decisions.
  • 50% of B2B buyers use LinkedIn to make purchasing decisions.
  • 76% of B2B buyers prefer to work with recommendations from their professional network.

Those numbers prove how important LinkedIn is when it comes to sales prospecting. Information is power and LinkedIn is packed with information buyers are looking for.

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Small-biz tip: How to onboard a remote employee

If you’re a small business owner, onboarding a new employee virtually can be a huge undertaking. Taking a new hire out to lunch, giving them a tour of the office and introducing them to coworkers is often an integral part of the experience, but that might not be possible if you hire remote employees.

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I’m not easily rattled: I don’t miss using a Nokia cellphone, but there was something soothing about playing the built-in Snake game. Want to play? Search online for “Google Snake,” and it’ll pop up right in your browser.

🧱 Keep calm and Lego on: Lego wanted to ditch paper instructions and go all digital, hoping to play their part in building a sustainable future. Fans said, “No way,” so paper instructions aren’t going anywhere … for now. Gift idea: If you haven’t seen the Lego sets for adults, these are amazing. I gifted some last year and everyone loved them.

We may receive a commission when you buy through our links, but our reporting and recommendations are always independent and objective.

$100-plus

Potential per-hour rates for a professional back-scratcher. It’s not just scratching someone’s back; you play with their hair, too. One pro scratcher quit her six-figure job to open a spa. Now, she’s making even more money.

Your smartwatch isn’t as accurate as you think

Sensors in today’s smartwatches can detect your heartbeat, track how you sleep and even monitor blood oxygen levels. We’re not far from your watch tracking your blood sugar … and possibly sending reports about it to your doctor.

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Master Excel with these 5 genius tricks

You can’t keep track of everything on paper. Excel can play a significant role in your daily workload. Whether you’re a beginner or a pro user, there’s much to learn — like these five useful Excel tricks.

Want to become an Excel expert? It’s a good strategy for small business owners who want to grow this year. After all, you’ll generate tons of data. Speaking of which, here’s how to stop third parties from selling your data.

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1 in 5 remote workers

Naps during the workday. A new survey revealed 33% of remote workers take calls in the bathroom and 17% watch TV or play video games. Working hard or hardly working?

YouTube now shows ads when you hit pause: The video shrinks to the left, and an ad pops up on the right. To make it disappear, hit play or click Dismiss. YouTube calls it a “less interruptive” experience, but the normal ads play just as often. Ahem, they want you to pay $13.99 a month for ad-free Premium.

Scam emails we got this week – Don’t fall for this junk!

Eight billion. That’s how many spam emails go out in the U.S. every single day. Komando staff (me included!) have received some real winners recently. Here’s a look at actual spam emails circulating right now. I want to keep you safe from junk like this, so read carefully!

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🚨 Watching you, watching me: Nearly 1.3 million Android TV boxes across 197 countries are infected with Vo1d malware. Compromised devices include the R4 TV Box, the KJ-SMART4KVIP and TV Box models that use Android 12.1. All run outdated Android versions with unpatched security holes. If you have an Android TV box, make sure the firmware is updated and that it’s Play Protect certified.

Science anus as easy as it seems: The Ig Nobel Prize (a play on the Nobel Prize) honors those doing quirkier work. Some of this year’s award-winning discoveries: Real plants can imitate the shapes of nearby fake plants, a coin is more likely to land on the side it started (heads or tails), and many mammals can breathe through their anuses. Yup, you read that right.

How to spot an AI-generated image: Tips, tricks and pro tools

Forget trying to spot if a pic of a model was photoshopped. (It was.) Now we can’t even trust if the person we see in a photo or video is real.

Fear not, I’m here to help you navigate the pixelated wilderness. Let’s look at the seven telltale signs an image is AI-generated.

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⚡ Power play: Ford is partnering with utility company Southern California Edison to pay EV owners for sending power back to the grid. Drivers can earn $1 per kilowatt-hour (kWh). Sweet deal, considering fast-charging costs about $0.50 per kWh. The catch: You’ll need V2G (vehicle-to-grid) tech that costs anywhere from $10,000 to $30,000.

Recent health studies you need to know now

Did you know video games are good for your health? No, really! I’m a health nut, so I keep up with studies that have practical takeaways for a better, longer life. Spoiler: Your parents were right about eating your broccoli.

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Android alert: Malware called SpyAgent is disguising itself within 280 banking apps and streaming services. This one is smart enough to recognize images and is stealing crypto wallet recovery phrases saved as screenshots. Stay safe: Only download apps from the official Google Play Store and never screenshot your passwords or seed phrases.

Hide your credit card: Roblox is adding paid video games to its ecosystem. So far, they’ve relied on the free-to-play model with optional in-game purchases (using Robux, the game’s currency). Pro tip: Only connect preloaded debit cards or gift cards to games. If it’s credit, a kid can spend as much as they want.

⚠️ Scammers can be victims, too: A woman calling herself “Sara” told ABC News her heartbreaking story. She was living in South Africa and applied for a customer service job in Bangkok. Before she knew it, she was taken to a compound in Myanmar, where her passport was taken and her cellphone’s SIM card was destroyed. She was held prisoner, told to play the part of an Asian woman and forced to scam others online. She escaped but not everyone does.

5 hidden fees costing your small business money

Starting your own business can be exciting, but it often comes with a rocky road ahead. Those rocks will cut into your wallet through several expenses. Miscalculating the daily costs of running a company can hurt you in the long run.

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🚨 Banking app scam alert: A new phishing attack is tricking people into installing an “updated” (read: bogus) banking app. Scammers contact you via email, SMS or voice call. Download their app, log in, and now they have your password. Stay safe: Only update apps via the App Store or Google Play. If you need your bank’s app, go to their website for a direct link.