📦 Prime candidate
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Before Amazon could deliver toothpaste to your house quicker than you remembered ordering it, Jeff Bezos himself was on forums looking for programmers.
His 1994 job ad wanted C/C++/Unix developers who could build complex systems in roughly one-third the time other competent people thought possible. Early dot-com culture was born fully caffeinated. The startup was still called Cadabra, turning into Amazon and opening its online store the following year.
@JeffBezos via Usenet
Compensation? “Meaningful equity ownership.” Yeah, I bet.