Fix your website! 4 ways to get more people to your site using SEO
A savvy business owner knows the value of website optimization. In today’s cutthroat digital marketplace, an SEO-friendly website with solid keyword research, meta tags, good page speed and backlinks helps you stand out. If you want to know how to improve search engine rankings for small business websites, you’ve come to the right place.
Here are simple ways to attract more people to your site.
1. Good backlinks can improve your search engine rankings
You must make high-quality content that trustworthy websites want to link to. Try to appeal to your industry or niche. You can even send emails to connect with influential people or experts in your field.
You may need to clean up your reputation if you’re having trouble making connections. Set up alerts to see what your customers are saying about you.
2. Your website optimization strategy needs target keywords
You can look at search suggestions from Google or use complex keyword tools like LSI Keyword Generator.
If you’re looking for free tools, check out Google Trends. QuestionDB is another helpful tool you can use to find better keywords. It helps you generate hundreds of content ideas. Just input a broad keyword to create many valuable keywords you can use.
To get started with QuestionDB, click the yellow button below:
3. Use descriptive URLs
Small-biz tip: Don't overlook this digital danger
Are you the type of business owner who forgets about ex-employees as soon as they’re gone? Failing to remove former employees’ access to your systems and data could lead to security breaches. Don’t let poor offboarding practices be the weak link in your cybersecurity chain.
Surveys that can make you a ton of cash (really!)
People always call the show and ask, “How do I make money with online surveys?” I tell them two things: First, you’ll probably earn gift cards instead of actual cash, and second, those gift cards could be worth $50 with the right sites.
Reader question: 'What can I use instead of QuickBooks?'
If you’re a business owner, you don’t need us to tell you that running a business is tough. Don’t let QuickBooks and spreadsheets slow you down, making things more complicated than necessary. It’s time to upgrade to our sponsor NetSuite.
3 security steps every small business needs to take right now
Business accounts can be hacked as easily as personal accounts. Imagine all your hard work being held at ransom by a hacker or your data falling into the hands of someone who can sell it to the competition.
You need to secure your business as best you can, and here are three crucial tips to get started. This tip is brought to you by our sponsor, NetSuite.
Smart ways to make more money and find new customers
Small business owners must build trust, set trends and share their customers’ values. Connecting with customers is one of the most important ways to make money.
Success starts close to home. Before connecting with customers, you must build strong bonds with your teammates. Tap or click here for five leadership secrets every small business owner should know.
Master Excel with these 5 genius tricks
You can’t keep track of everything on paper. Excel can play a significant role in your daily workload. Whether you’re a beginner or a pro user, there’s much to learn — like these five useful Excel tricks.
Want to become an Excel expert? It’s a good strategy for small business owners who want to grow this year. After all, you’ll generate tons of data. Speaking of which, here’s how to stop third parties from selling your data.
5 free resources to grow your business
Entrepreneurs and small business owners need all the help they can get. When you’re a self-starter, you’re constantly on the go, multitasking and doing all you can to grow your company quickly. Luckily, there are a ton of free small business resources that can help you along the way.
Small business owners: Simplify your life with one financial tool that does it all
Are your finances as organized as you’d like them to be? Come on, be honest. For most business owners, the answer is a reluctant no.
As your company grows, you will have more expenses, contractors, KPIs and hands managing it all. If your communication happens through email, over the phone, in messages, and via spreadsheets, you will hit a wall sooner or later.
10 tech freebies to grab now: Software, phone service, logos and more
There’s never a dull moment when you own your own business. You don’t report to anyone but are on the hook for all the big decisions. You have complete control over what you spend your money on, but the bills never stop coming. Tap or click for small business tips that will save you money.
Small biz or side hustle tip: Manage appointments and rentals with these tips and tech tools
Running multiple small businesses can be overwhelming. You have to juggle scheduling, accounting and countless other duties. Talk about stressful.
Luckily, you can streamline your operations with a small business scheduling app like Google Calendar, Calendly or Acuity Scheduling.
Small biz tip: Ways to make 2023 your best year yet
Prepare your business for the new year with these five small business resolutions for 2023. We’ll help you cut costs, gain new skills and find ways to optimize your work life. It’s time to be more strategic with your marketing goals, develop your online presence and whip your finances into shape.
5 small biz freebies to save you some cash, from shipping materials to logos
Owning or working for a small business is full of joys: Seeing your business take off, working closely with a small team and watching your ideas flourish.
It’s not all a walk in the park, though. Small teams, limited budgets and not enough time in the day can make things challenging.
Is your small business struggling to hire? Try this
If you’re having trouble finding new people to join your team, you’re not alone. When looking to reel in new talent, you need to make the first point of contact tantalizing to potential employees.
We’re talking about the job posting. It’s your one chance to make an excellent first impression. Sure, it’s tough to write the perfect job description, but the results are well worth the effort. Your work here can make or break a potential employee’s willingness to join your company.
When to hire an employee vs. a contractor
So you need new talent to lighten the workload, but you aren’t sure about how much you should commit. If you’re wondering if you should hire an employee or an independent contractor, you’ve come to the right place. First, you need to break down exactly what you need and what you can afford.
Ready to hire? Find great candidates the way Kim does
Every small business has its own unique needs. And, despite the uncertainty of the world right now, one thing that remains unchanged is the importance of having the right people on your team.
Some business owners turn to free job boards or sites like Craigslist. That’s a big mistake. You never know what you’re getting from sites like that. They simply don’t have the tools or screening systems in place to find quality employees, and you’ll never get back the time you waste doing that work yourself.