Own a business? 3 places to run ads
Digital marketing makes advertising your business more accessible than ever. But that doesn’t mean it’s easy, especially if you’re diving into online advertising for the first time.
Along with where to advertise, you have to put a ton of thought into who your primary audience is and what ad types you want to use. You’ll also have to consider analytic capabilities, targeting strategies and — of course — the dreaded budget. It’s time to dust off your spreadsheets and get ready to look over every number.
Bottom line: There are a lot of intricacies to take into account when you’re picking the best place for your next ad. Here’s a quick overview of what LinkedIn, Facebook, and Google offer.
1. LinkedIn
Advertising on LinkedIn is a no-brainer. It’s where professionals go to link up, boost their skills and find new opportunities. That means anyone who sees your ads is already thinking in terms of bettering themselves.
They’re in the right frame of mind to look at your ad and imagine how you can make their work lives more manageable. Putting an ad on LinkedIn takes some steps off of your plate. Even better, LinkedIn can target ads based on first-party and self-reported information.
The Campaign Manager feature shows an estimate of your target audience size. You have the option to pick a broad audience or hone in on a specific group within LinkedIn. If you don’t want to do it all yourself, LinkedIn’s algorithm does it for you with the Audience Expansion feature.
You can also set your budget, create different types of ads, choose your format, pick between campaign types and more. Here’s all you need to know about advertising with LinkedIn.
