3 ways to optimize your website before 2023
If you have an e-commerce store, I bet you’re reaping the benefits of holiday shopping. Whether you’re selling products or services, there’s always room for improvement. That’s why we’re sharing three of the best website optimization tips.
First, run your website through Google Search Console, a free online test that reveals indexing issues on your pages. You can also use one-minute tests to check broken links and ensure your site is friendly for mobile users. Tap or click here for six free tests that will help optimize your website.
If you want a more prosperous digital life next year, scroll down. We’ll show you how to optimize your website for growth in 2023. After this tip, you’ll no longer have to ask, “How do I drive more traffic to my online store?”
Website optimization tips for 2023
There are many ways to increase website traffic, from hiring influencers to running paid ad campaigns. If you’re looking to show up as No. 1 when customers look up your products, we can help. Try these simple tricks to create successful Google Ads and boost your company’s profile.
After you optimize your website with the free tests above, it’s time to hone in on customer experience. Remember: If you’re selling products, you want the checkout experience to be as easy as possible. If you’re sharing coupons or codes for discounts or promotions, make them clear and simple.
You can also autofill customers’ checkout information, like their credit card data or shipping address. Another good idea is to simulate a purchase as if you were a customer. Pretend you’re buying a product.
How many checkout steps are there? How many pages do you have to click through? Ideally, the customer should be able to make a purchase in less than a minute. If it’s taking you longer than that, you may need to rethink your website structure.
You can also go through your site to make sure it’s updated
While you’re at it, go through your site and give it a thorough look. Check to see if it’s outdated. Make sure you’re posting new content regularly. This way, you’re keeping your audience up-to-date. Old content won’t drive traffic to your website. Maybe you need to create new pages to attract new users.
Instead of seeing it as work, consider it an opportunity to use the keywords people are searching for. More people means more money. While at it, use GTmetrix, a free tool that lets you know if your site takes forever to load.
Have a website? Run it through these free online tests
You could spend a lot of money designing the perfect website. But if you don’t have the right back-end systems in place, your website will go nowhere. Unless it’s intended to be a private website where only a select few can see it.
Free tests to increase traffic to your website
Back in the day, creating a website meant getting your hands dirty in code, figuring out hosting, and maybe even hiring a webmaster. Now you can create a site in minutes; no HTML or CSS experience is needed.
Maybe that site is meant for only certain eyes. Follow these steps to create a private website for sharing family updates, photos, or whatever else you want through Squarespace.