McDonald’s has a new employee, and his name is 🥒 Pickles. Pickles is an AI chatbot that can help employees keep that ice cream machine running all summer long.
Haven't logged into LinkedIn lately? 5 reasons you really should be using it
How much do you know about LinkedIn? Sure, you probably understand it’s a social network for professionals, but it’s so much more.
Unlike most social networks that are used to share the latest vacation pictures, LinkedIn was designed for more important reasons. It can help you make connections, share work experience and find or post jobs.
Your LinkedIn profile can be set up to look like a resume, complete with accomplishments and referrals from colleagues. If you’ve never experienced the power of LinkedIn, we can help. Here are five smart ways to use LinkedIn to network, poach employees, boast and more.
Visit LinkedIn.com/Kim and post a job for free.
1. Sales prospecting
If you’re wondering what sales prospecting is, it’s exactly what it sounds like — sorting through tons of companies and individuals to find prospects who will most likely turn into paying customers.
This can take a lot of time and effort and relies on knowing where to look. In the past, sales prospecting mainly consisted of cold calling and following up with every potential lead.
Now that we live in a digital world, those days are gone. Most buyers make decisions online. That’s where LinkedIn comes into play.
With about 1 billion members, LinkedIn is a leader in connecting buyers and sellers. One of the most important sales techniques is understanding how buyers behave, making prospecting easier with greater success.
An IDC social buying study revealed:
- 75% of B2B buyers use social media to make buying decisions.
- 50% of B2B buyers use LinkedIn to make purchasing decisions.
- 76% of B2B buyers prefer to work with recommendations from their professional network.
Those numbers prove how important LinkedIn is when it comes to sales prospecting. Information is power and LinkedIn is packed with information buyers are looking for.
Best AI tools to create ads, write sales emails, A/B test products and more
Being a small-business owner or employee generally means you wear many hats. Believe me, I know. I’m a national radio show host, saleswoman, marketer, negotiator, strategist, mentor, analyst … I could go on.
That’s why I’m always on the lookout for things that make managing all those roles — for me and you — a little easier. We’re deep enough into the AI revolution that the tools aren’t just gimmicks. They’re actually useful.
Warn your older adults: An 83-year-old woman was conned out of $1.4 million by scammers posing as JPMorgan’s fraud department and U.S. agents. They said she needed to help catch a rogue employee, but she was the real target. It took 279 days after her first big withdrawal for anyone to notify her son about the suspicious activity (paywall link). Don’t count on banks to step in and help you not get taken.
$60,000 reward
For helping to catch the UnitedHealthcare CEO’s killer. A tip from a McDonald’s employee ultimately led to 26-year-old Luigi Mangione’s arrest. If he’s convicted of Brian Thompson’s murder, the Secretary of State decides if the tip is worth a payout. I’d say from what I’ve read, the answer’s a big yes.
When to hire an employee vs. a contractor
So you need new talent to lighten the workload, but you aren’t sure about how much you should commit. If you’re wondering if you should hire an employee or an independent contractor, you’ve come to the right place. First, you need to break down exactly what you need and what you can afford.
Reader question: 'Can you help me pick a dashcam?'
Uber and Lyft have become overwhelmingly popular in America to make extra cash. Drivers can sign up in minutes, fill in their information and be up and running as an employee in just a few days.
But using your car to earn income comes with liability issues. What if you get into an accident or one of your riders becomes combative? Even if you don’t drive for a living, proving fault in a crash can be difficult. To avoid he said she said, you’ll need to protect yourself.
X marks the spot: When Elon Musk took over Twitter two years ago, he told employees they’d need to work “extremely hardcore” with “long hours at high intensity.” Those who didn’t agree within 24 hours were fired. It turns out that not responding doesn’t legally count as resignation. A canned employee got $600,000.
💸 Someone’s getting fired: Texas-headquartered company Orion lost $60 million in a bank wire transfer scam. Details are scarce, but these schemes usually involve someone tricking a finance department employee via email. The FBI warns it’s becoming a multibillion-dollar problem. Here are tips for staying safe if you run a biz or ever need to make a wire transfer.
🌮 Yo quiero taco bots: The next Taco Bell drive-thru you visit might be AI-operated. Over 100 U.S. Taco Bells already use voice AI, but now it’s going nationwide to hundreds more by the end of the year. During its pilot stage, they say the tech boosted order accuracy, reduced wait times and lightened employee workload.
🔒 Over 200 PC models are at risk: This affects millions of PCs. Secure Boot keeps your PC from booting on sketchy software but is now completely useless. Why? An employee posted the platform’s four-digit password online. Acer, Dell, Gigabyte, Intel and Supermicro PCs are all vulnerable. If you’re downloading software, use a sandbox. I’ll let you know when there’s a patch.
⚠️ Airbnb’s known about its hidden-camera problem for at least a decade: In a court-ordered deposition, an employee revealed when a guest complains about a hidden cam, Airbnb doesn’t notify law enforcement, even if a child is involved. They contact the host, settle out of court and make folks sign NDAs to keep it hush-hush. Think about that the next time you want to book an Airbnb.
6% of your paycheck
The latest default 401(k) contribution. Companies auto-enroll employees at twice the rate they did a decade ago to encourage more people to save (paywall link). It’s working: Last year, the average employee saved almost 12% of their pay in a 401(k), an all-time high.
🚨 Hospital nightmare: The Ascension hospital cyberattack in May 2024 shut down computers for weeks, and it all started with one employee who mistakenly downloaded a malicious file. Ascension handles roughly 3 million emergency room visits and performs nearly 600,000 surgeries per year.
Guilty as charged: A North Carolina woman left her credit card at a restaurant. Now, she’s fighting $2,000 in bogus charges after a restaurant employee shared photos of the credit card’s front and back on Facebook. The employee was trying to find her. What a dope.