Life360 vs. HeyPolo: Your family tracker may be peddling your privacy
A listener asked how HeyPolo stacks up against Life360. The real question is who’s making money off your family’s location.
🤯 WOW! A Texas lawsuit claims an insurance company built a driving database on 45 million Americans, fed partly by family safety apps. The state says insurers used it to raise premiums and drop drivers. The app you installed to protect your kids may be scoring your driving.
The Short Version: Both apps find your family. Only one says it never sells your data. Story below.
📖 Read time: 2 minutes
ChatGPT/Kim Komando
18 months for the price of 12, price locked at renewal, 30-day money-back guarantee.
October 2, 2026
“Hi, Kim! Thank you for all you do to keep us safe. I have my two kids and Mom on the Life360 app. I like the peace of mind that I can see where they are, especially the crash and driving alerts. I noticed a new app I never heard of called HeyPolo you are using. How is this different than Life360?” — Brent S. in Grand Rapids, Mich.
Hi, Brent! Great question, and thanks for the kind words.
Psst: I got you a 14-day free trial of HeyPolo. More on that below. Full disclosure: They are a sponsor of my show.
You love the crash alerts. I get it. But here’s the part Life360 doesn’t put on the app store page.
📍 Your family is the product
Life360 is free for most of its 102 million users. When an app is free, you’re what’s for sale.
In 2021, The Markup reported Life360 was selling precise location data, including on kids, to about a dozen data brokers. Former employees said brokers resold it to virtually anyone. After the backlash, Life360 said it would stop. Except for Allstate’s data arm, Arity. That deal kept going.
Then Texas sued Allstate and Arity. The state alleges Arity paid apps like Life360 millions to embed tracking software, built a driving database on 45 million Americans and let insurers use it to raise premiums, deny coverage or drop drivers. Allstate says users were notified and agreed. (Did you read that fine print?)
So that hard brake you tapped on I-196? It could follow you to your next insurance quote. That’s your cash walking out the door.
And it’s not slowing down. In January, Life360 bought an ad-tech company to help brands reach families. Its ad revenue jumped 329% in a year. Your family’s daily routine is an advertising bonanza.
🔒 Why HeyPolo gets my vote
HeyPolo covers what you love:
- A live family map
- Crash detection
- Speed monitoring
- SOS alerts
- Arrival and departure alerts
- Low-battery alerts
- Rings a family member’s phone, even on silent (Teens, you’ve been warned)
The big difference is the business model.
HeyPolo doesn’t sell your data. Period. You pay a small subscription, and one plan covers the whole family, whether there are 2 people or 200. OK, that would be some reunion.
It’s built for trust, not surveillance.
Pick exact location, general area or private mode, person by person. Share on a timer. Your teenager gets breathing room, and you still get the alert if a crash happens, God forbid.
Ready for a tracker that doesn’t compromise you?
✅ Go to heypolo.com/kim to start your 14-day free trial. After that, it’s only $2.49 a month, plus six extra months.*
📩 Send this to someone who has their whole family on a location app.
