Your browser is snitching on you
You’ve heard me say it a hundred times: Clear your cookies, block third-party trackers, use private browsing. But here’s something new, something creepier.
Now, even after nuking cookies from orbit and going full incognito ninja, websites still know who you are. How? Something called browser fingerprinting.
And unlike actual crime-fighting fingerprints, this one just helps companies charge you more for socks.
🚰 How it works
Every time you visit a website, your browser leaks little clues about who you are: your screen size, time zone, where you live, your device and operating system, even how fast your processor runs.
None of these sounds personal, but when combined? They create a unique invisible fingerprint that websites use to identify you.
A new study from Texas A&M and Johns Hopkins shows this is no longer a fringe trick, it’s mainstream.
👣 Tracks in real time
Websites now know who you are even if you’re not logged in, cleared your cookies and browse in incognito mode. Researchers watched sites change in real time depending on the fingerprint they detected.
Here’s the kicker: Your “harmless” device fingerprint is used to change the prices you see. Researchers watched websites adjust pricing in real time based on things I’ve mentioned.
In other words, you could see higher prices simply because you live in an expensive area or use a newer iPhone. Creepy? Totally. Legal? For now, yes.
✋ So what can you do?
3 tricks to see if your passwords are being sold on the Dark Web
Hackers can make a ton of money by selling your private information on underground forums. It’s possible that your passwords are being sold on the Dark Web right now. That’s why you should run a cybersecurity check now and then.