Smart ways to make more money and find new customers
Small business owners must build trust, set trends and share their customers’ values. Connecting with customers is one of the most important ways to make money.
Success starts close to home. Before connecting with customers, you must build strong bonds with your teammates. Tap or click here for five leadership secrets every small business owner should know.
If you’re feeling overwhelmed, keep reading. Kim started her brand from the ground up and learned many tough lessons. Here is some of her best advice for any small business owner.
1. Choose a solid and memorable brand name
Pick a name that rolls off the tongue. You also want to pick one that inspires good feelings in whoever is talking about your business. There’s a lot of psychology at play.
A 2006 study scanned people’s brains to see how they responded to name brands. Researchers made a shocking discovery. Brand names trigger more of an emotional response than other words.
A more recent study found that favorite brands activate two brain regions. These aren’t just any brain regions: They’re the parts that are important for developing close interpersonal relationships. Scientific American shares all the details.
You can use this knowledge to your advantage
Here’s the main takeaway. When we talk about brands, we process the name through the more emotional parts of our brains.
As a small business owner, you can influence your customers’ emotions. You can use that power for good — and profit. Sadly, there’s no one-size-fits-all formula for a good brand name. Here’s our advice:
- Do some soul-searching.
- Invest in research to find a good name.
- Be original without being esoteric.
If you’re stuck, flip through the dictionary. You may not find the business name you stick with, but it will get the gears turning.
What is Hive? How to use the popular new Twitter alternative
Elon Musk has a ton of plans for Twitter. Not only does he want to turn it into “an everything app,” but he also wants to incorporate paid subscriptions. Whenever there’s change, people leave the nest. This is why many social media users are searching for the top Twitter alternatives.
Windows bug prevents you from shutting down or rebooting - here's the fix
Keeping your device’s operating system updated is critical. That’s because many times these updates contain patches to known vulnerabilities hackers can exploit.
There was a perfect example of this a few months ago with a flaw known as Bluekeep in Windows. It was so bad the NSA stepped in and begged users to update ASAP. Tap or click here to see why this patch is so important.