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Smart ways to make more money and find new customers
Small business owners must build trust, set trends and share their customers’ values. Connecting with customers is one of the most important ways to make money.
Success starts close to home. Before connecting with customers, you must build strong bonds with your teammates. Tap or click here for five leadership secrets every small business owner should know.
If you’re feeling overwhelmed, keep reading. Kim started her brand from the ground up and learned many tough lessons. Here is some of her best advice for any small business owner.
1. Choose a solid and memorable brand name
Pick a name that rolls off the tongue. You also want to pick one that inspires good feelings in whoever is talking about your business. There’s a lot of psychology at play.
A 2006 study scanned people’s brains to see how they responded to name brands. Researchers made a shocking discovery. Brand names trigger more of an emotional response than other words.
A more recent study found that favorite brands activate two brain regions. These aren’t just any brain regions: They’re the parts that are important for developing close interpersonal relationships. Scientific American shares all the details.
You can use this knowledge to your advantage
Here’s the main takeaway. When we talk about brands, we process the name through the more emotional parts of our brains.
As a small business owner, you can influence your customers’ emotions. You can use that power for good — and profit. Sadly, there’s no one-size-fits-all formula for a good brand name. Here’s our advice:
- Do some soul-searching.
- Invest in research to find a good name.
- Be original without being esoteric.
If you’re stuck, flip through the dictionary. You may not find the business name you stick with, but it will get the gears turning.
$34 million
How much funding a new project called Poolhouse got. The folks behind Topgolf are launching luxury social clubs centered around pool. Think food, drinks and tech like augmented reality. The first one should pop up in London in 2026. Can’t wait to pay $28 for fries while getting hustled by a guy in AirPods.
50,000
How many orders Edgar’s Bakery gets each year for its famous three-layer strawberry cake. Social media swears it’s the best cake in the world. The catch? You can actually make it yourself. Here’s the recipe. It doesn’t look that tough. (Jan, I hope you’re paying attention ’cause that lemon cake was awesome!) Speaking of … What do you call a sad strawberry? A blueberry. So good!
iSpy: A private detective took to social media to spill one of the tricks of the trade. He says if someone comes to your door looking for help with a lost pet, it’s just a ploy to see your face and verify you’re home.
Social Security scam warning
Good news for the 72 million people on Social Security: there’s a 2.5% increase starting in January. Bad news: scammers are going after you.
The phony social media vote surge
If you haven’t voted, go now. The polls are close, and your vote matters. Now, let’s debunk a fake social media claim about tonight’s votes.
Airline data breach puts podcaster Payne Lindsey in danger
True-crime podcaster Payne Lindsey, creator of Up and Vanished, was all set to fly to Nome for his latest investigation but bailed at the last minute. He didn’t tell anyone, yet somehow rumors started swirling on social media that he was there. Payne joins us to break it down, plus we’re talking Verizon outages, a couple blocked from suing Uber, and leaked MrBeast “founder mode” documents.
Students shocked by smartphone bans
Could this be the key to better learning? Students think so! With more focus, less anxiety, and better social interactions, many are seeing real benefits from the change.
Meta says 'From the river to the sea' isn't hate speech
The company’s oversight board just ruled that the phrase used by Palestinian protestors isn’t hate speech. But what does it mean? This will make you rethink how social media defines hate.
Scams on social media
Why are people willingly sending money to scammers they’ve never met? There’s shocking new trend where social media traps victims into losing big bucks.
The FTC bans fake online reviews
Using bots to boost social media followers and influence is off the table, too. Disney+ adds Hulu shows, sparking parental outrage. Plus, Waymo horror stories, Facebook rental scams, and tips for your next mechanic visit. And Earl from Chicago needs wedding help for his daughter.
Has your SSN been leaked? Here's how to check
Hackers leaked 2.9 billion records, with personal details like Social Security numbers, addresses, and more. Find out if you’ve been impacted.
Lock your credit files immediately
Another huge data breach — 2.9 billion records exposed, including Social Security numbers. Here are the quick steps you need to take right now to protect yourself.
Every American's Social Security number could be up for grabs
Hackers leaked 2.7 billion records from National Public Data, including SSNs. What does this mean for you? Plus, dynamic pricing at grocery stores, Google’s new game-changing updates, and Ford’s latest ‘do not drive’ alert.
Meghan & Harry save the children
The couple is back with a new plan to protect kids from social media — but is it just an attention grab? Here’s the scoop.
Tesla's unsafe autopilot
Elon Musk’s Tesla has reported over 1,200 autopilot crashes in the past three years. Also, look out for foreign nations spreading misinformation on social media, fake reviews targeting restaurants, and the rise of restaurant robots.
Scammers take to the skies
When you rant about that awful layover on social media, you’re painting a target on your back. Scammers are lurking, ready to cash in on your bad flight experience.
That Social Security email isn't a scam
If you got an email from the Social Security Administration this week, you might be tempted to toss it in the trash. But here’s why you shouldn’t and what you should do next.