Haven't logged into LinkedIn lately? 5 reasons you really should be using it

How much do you know about LinkedIn? Sure, you probably understand it’s a social network for professionals, but it’s so much more.

Unlike most social networks that are used to share the latest vacation pictures, LinkedIn was designed for more important reasons. It can help you make connections, share work experience and find or post jobs.

Your LinkedIn profile can be set up to look like a resume, complete with accomplishments and referrals from colleagues. If you’ve never experienced the power of LinkedIn, we can help. Here are five smart ways to use LinkedIn to network, poach employees, boast and more.

Visit LinkedIn.com/Kim and post a job for free.

1. Sales prospecting

If you’re wondering what sales prospecting is, it’s exactly what it sounds like — sorting through tons of companies and individuals to find prospects who will most likely turn into paying customers.

This can take a lot of time and effort and relies on knowing where to look. In the past, sales prospecting mainly consisted of cold calling and following up with every potential lead.

Now that we live in a digital world, those days are gone. Most buyers make decisions online. That’s where LinkedIn comes into play.

With about 1 billion members, LinkedIn is a leader in connecting buyers and sellers. One of the most important sales techniques is understanding how buyers behave, making prospecting easier with greater success.

An IDC social buying study revealed:

  • 75% of B2B buyers use social media to make buying decisions.
  • 50% of B2B buyers use LinkedIn to make purchasing decisions.
  • 76% of B2B buyers prefer to work with recommendations from their professional network.

Those numbers prove how important LinkedIn is when it comes to sales prospecting. Information is power and LinkedIn is packed with information buyers are looking for.

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I’m not easily rattled: I don’t miss using a Nokia cellphone, but there was something soothing about playing the built-in Snake game. Want to play? Search online for “Google Snake,” and it’ll pop up right in your browser.

Google Search is dying

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Younger people are turning to AI chatbots, TikTok and Reddit for answers instead. Gen-Z is also sticking with older cars to avoid new tech and high costs. Plus, Chipotle is using robots for avocado prep, and we’ll show you how to turn your smart TV into a photo frame. 

Double trouble: Scammers are creating copycats of major retail sites and hitting you with “card declined” messages when you try to pay. It’s a trick to get you to enter another card number so you pay twice. The sites are spreading in search results, social media ads and email links. Always check the URL closely, and if your card declines, call your bank first.

Trivia

Let’s flash back to 1990, when the first internet search engine was released. Was it called … A.) WebCrawler, B.) Archie, C.) AltaVista or D.) Lycos?

Find the answer here!

Google Lens shopping trick

See that suitcase in the image? Using Google Lens, you can get info about it right there in your tab. So handy!

  • Open the Chrome menu > Search with Google Lens
  • Click and drag anywhere on the page to search for an image. Voila!

🕵️‍♂️ Once on the internet, always on the internet: New AI tools can now search through your social media history to find things you said or did years ago in seconds. One, Ferretly, helps employers spot red flags like hate speech, drug use and bullying, going as far back as 10 to 15 years. Clean up your online footprint.

Speaking of Temu and Shein: Their cheap wares are for sale on Etsy, a site meant for vintage and handmade goods. Sellers are breaking the rules by listing mass-produced items, sometimes at 10 times the original price. Don’t get duped: Do a reverse image search to see if the same product pops up elsewhere.

Better Google searches: Use the Verbatim option! After you do a search, tap Tools (desktop) or Search tools (mobile) at the top of your results. Tap the dropdown menu for All Results, then choose Verbatim. Now you’ll get results for what you actually searched for, not what Google thinks you want.

✅ Be a real smarty-pants: Use Google’s Fact Check Explorer to win any argument — or see if what you read online is true. Search by keywords and see a list of matching claims and corresponding fact-checks. You’re welcome.

Where is that? You know you sent someone a pic but can’t find it. On iPhone, open Messages, tap a convo, then tap the person’s profile photo or group name. Scroll to Photos > See All. On Android, open Messages and tap the search bar at the top. 

Buying in bulk: There’s a sweet new beta feature in the Costco app. You can search to see if what you want is in stock at your store. Go to the Warehouse tab, then see if you have the option to Search Warehouse Inventory. Log out of the app and log back in if you don’t see it. If it’s a no-go after that, sorry, you’ll have to wait.

Free advertising: I heard from a reader who runs a nonprofit and wants to get the word out. That led me to Google Ad Grants. Qualifying nonprofits get up to $10,000 a month in free search ads. More info here.

🅿️ Police are towing Teslas from crime scenes: This is wild. When a Tesla is in Sentry mode, its onboard cameras capture what’s happening around the vehicle when there’s sound or movement detected. Police know that to get the footage, they need access to the USB drive in the glove box. If the owner is MIA, cops get a search warrant and tow the EV into evidence.

🚨 All that and dim sum: Researchers dug into Communist China-owned TikTok’s algorithms and found they suppress content critical of the Chinese Communist Party. Search for “Xinjiang,” a region linked with genocide and crimes against humanity, and you’ll find only 2.3% of results are anti-China. Compare that to 21.7% on YouTube. And the cherry on top? They’re not above manipulating teens with pro-China propaganda.

Hackers are selling old routers to spies

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They’re using these routers for denial-of-service (DoS) attacks and spamming inboxes. Meanwhile, a man’s been cyberstalked by a former roommate — nightmare stuff. Plus, Microsoft got hacked, and OpenAI is launching a search engine.

🔍 Your new favorite Mac shortcut: ⌘ + spacebar. This opens a new Spotlight window. Use it to search for a program, file, contact or anything else.

Email mile-high club: You can read, search and reply to emails without an internet connection. Your replies are sent when you have service again. How? In Gmail, hit the settings cog > See all settings > find the Offline tab. Click the box to enable.

Quick privacy tip: Task Manager on a Windows PC and Activity Monitor on a Mac can give you an overview of everything happening on your machine. On a PC, hit Ctrl + Shift + Esc. Click the Processes tab. On a Mac, hit Cmd + spacebar to open Spotlight Search. Then, type Activity Monitor and press Enter. See anything weird? Google it before you panic.

How to go Google free

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With Google guilty of illegally monopolizing search and ads, here’s what you can do to loosen its hold on your online experience.