Smart ways to make more money and find new customers
Small business owners must build trust, set trends and share their customers’ values. Connecting with customers is one of the most important ways to make money.
Success starts close to home. Before connecting with customers, you must build strong bonds with your teammates. Tap or click here for five leadership secrets every small business owner should know.
If you’re feeling overwhelmed, keep reading. Kim started her brand from the ground up and learned many tough lessons. Here is some of her best advice for any small business owner.
1. Choose a solid and memorable brand name
Pick a name that rolls off the tongue. You also want to pick one that inspires good feelings in whoever is talking about your business. There’s a lot of psychology at play.
A 2006 study scanned people’s brains to see how they responded to name brands. Researchers made a shocking discovery. Brand names trigger more of an emotional response than other words.
A more recent study found that favorite brands activate two brain regions. These aren’t just any brain regions: They’re the parts that are important for developing close interpersonal relationships. Scientific American shares all the details.
You can use this knowledge to your advantage
Here’s the main takeaway. When we talk about brands, we process the name through the more emotional parts of our brains.
As a small business owner, you can influence your customers’ emotions. You can use that power for good — and profit. Sadly, there’s no one-size-fits-all formula for a good brand name. Here’s our advice:
- Do some soul-searching.
- Invest in research to find a good name.
- Be original without being esoteric.
If you’re stuck, flip through the dictionary. You may not find the business name you stick with, but it will get the gears turning.
Can you beat this magic trick? Two-thirds of people pick the same card
Magicians use clever tricks to make you believe in magic. A new study from Goldsmiths University of London pulled back the curtain of mystique on card tricks. Researchers discovered that magic trick psychology comes down to our innate scorn for edges.
Are you quiet or confident? Depends on what you see first in this optical illusion
Nobody knows you better than yourself, and you probably have a pretty good handle on your personality. But deep inside, there might be aspects you aren’t aware of.
You can get insights about yourself by taking a few quizzes or looking at optical illusions. Tap or click here for four optical illusions that will test your brain. While some might call it bogus, what you see in an image can reveal more about your personality than you realize.