Personalize your biz emails: Instead of sending a one-size-fits-all marketing blast to your customers, try segmenting your audience to send the right message to the right person. Most email service providers let you set up multiple lists. MailChimp, Constant Contact and all the other big ones do. Smart!
5 free resources to grow your business
Entrepreneurs and small business owners need all the help they can get. When you’re a self-starter, you’re constantly on the go, multitasking and doing all you can to grow your company quickly. Luckily, there are a ton of free small business resources that can help you along the way.
That’s where we come in. We scoured the internet for some of the best freebies you can use. For example, we recommend saving money on Microsoft Office by using its free alternative, LibreOffice, instead.
It works just as well as Microsoft’s official programs but costs nothing, so you can put your money toward your small business. Tap or click here for our 10 favorite free apps. We also found a ton of business freebies you can use to grow your company. Keep reading to get started.
1. U.S. Small Business Administration
We love this website because it’s practically the Valhalla of small business knowledge. It can help you get funding through SGA-backed loans. It also has many programs to procure financial and federal contracts.
On top of that, it has guides that walk you through expanding to new locations, mastering your management system and more. It also offers specialized advice for female business leaders, minorities and veterans.
You can even use the SBA to find loans that help you when natural disasters hit your small business — or when expanding overseas. It’s a website you need to bookmark. Best of all, it’s free.
We’ve got you covered if you’re short on time and don’t want to click through pages trying to find free resources. We put together some of our favorite freebies from the SBA site. Scroll down for all the details.
2. Master market research and analyze your competitors
You’ll find many helpful small business tips online. Not all of them will apply to your specific situation, though. Sometimes, you just need hard data.
15 things you didn’t know you can get for free
Internet advertisers are master manipulators, and they want you to feel excited about their products when you browse the web.
They want you to feel dazzled when you look at targeted ads. These emotions inspire you to whip out your credit card and buy the cool tech gadgets and services lighting up your screen. Tap or click here for a few ways to avoid personalized ads on social media.
Don't click that link! New phishing emails could be very hard to spot
Many websites that provide a service or information let you sign up for their newsletter. Sent out a few times a month, it usually includes details about upcoming deals, company news or service improvements. Tap or click here for information about getting Kim’s newsletters.