We talk to Darius from Incogni, who tells us how you can remove your personal data from the internet. Plus, a family claims an Amazon driver stole their cat, people are yelling a lot at Siri, and there’s a new sober dating app.
What you need to know about DeepSeek

I’ve been saying it for years: The country that masters AI will dominate the world economically, politically and militarily. Since ChatGPT dropped, the U.S. seemed untouchable. Most of us Americans assumed we were a couple of years ahead of China in terms of AI, but the game has changed — and fast.
The latest version of DeepSeek AI, an open-source model out of China, is so good, it tanked U.S. tech stock prices (Nvidia lost $593 billion in value!), shot to No. 1 in the Apple App Store overnight and now has the entire world wondering, “If this is what China is showing us, what’s next?”
Move over, OpenAI
DeepSeek was founded in May 2023 in Zhejiang, China. Its first models were nothing to write home about; the latest release, DeepSeek-V3, is another story.
It was developed in just 55 days, trained on 671 billion parameters and performs as well as (or better than) Meta’s Llama, OpenAI’s GPT-4o and Anthropic’s Claude Sonnet 3.5 in math, coding and reasoning. Let that sink in. It took China just two months to beat the American giants.
The money is where it gets really interesting. OpenAI spent $5 billion on its model in just one year. Google shelled out $50 billion on AI development in 2024. Microsoft has invested $13 billion into AI partnerships.
What about DeepSeek? They spent $5.6 million. It’s a cheap Chinese knockoff.
How’d they do it?
China put together a group of young, ambitious, super-smart engineers and researchers who worked under strict limitations. The official story is they couldn’t use Nvidia’s top-tier H100 chips because of U.S. export restrictions. Instead, they worked with less powerful H800 chips.
Rumors suggest China started with over 10,000 super-powered H100 Nvidia AI chips purchased before the Biden administration’s sanctions kicked in. There are also whispers they stole OpenAI’s code as the foundation for DeepSeek-V3.
But here’s the thing: Even if they took someone else’s code, it doesn’t matter anymore. DeepSeek runs efficiently on far fewer chips, uses less electricity and is cheaper to operate than its American counterparts.
The real game-changer is right here
Why I used Incogni to wipe my info off the internet

I got this note the other day from Mike S. (Hi, Mike! 👋): “Next time you talk about Incogni, maybe you can do a deep dive?”
Mike, you’re not the only reader who’s asked for a more in-depth look at how Incogni works and why I chose it to wipe my info from data broker sites. I picked this service before they became a sponsor. So, without further ado …
How I got my cell phone number off the internet
Shortcut to reading annoying privacy policies

Tech privacy policies are confusing on purpose. I know, big shocker! But I’m always surprised by just how difficult these things are to comb through and what they hide.
Today, I’m calling out the biggest offenders — and sharing one of my favorite, easy-to-use privacy tools.
Are your smart devices tracking too much?

Your smartwatch is great for tracking steps, but have you ever thought about where all that personal data actually goes?
From sleep patterns to calorie intake, it’s like a digital diary — and it’s worth billions to insurance companies, marketing outfits, advertisers and, of course, hackers. Don’t panic! I’ll walk you through how to lock down your privacy.
How to remove personal data from data-broker sites (Spoiler: I use Incogni)

I’ll never forget when my son, Ian, asked me where in Los Angeles I lived. I told him I couldn’t remember — it was 30 years ago, and I lived there for maybe six months. A few minutes later, he called and had the address. It was available for free to anyone on the internet on an online people search directory.
Data brokers are selling your life. Here’s how to stop them.

The data broker industry is worth almost $400 billion. Whether it’s your Google Search history, movies you’ve streamed or a summary of your last doctor’s visit, they’re keeping tabs on your life.
Feel violated? You should. These brokers even sell your data to scammers so they can use it to target you. No wonder most people get overloaded with spam texts and calls every day.
Area codes and numbers that are probably spam

Whew, the election’s over. The onslaught of robocalls and texts is over, too … right? Nope.
There are fewer political calls and messages, sure, but there are always scammers and spammers. It may be easier for these creeps to get a hold of us now that our phones aren’t constantly lighting up with election-related notifications.
Best way to stop spam texts for good

“Official notice from USPS. Your delivery is on hold.” I wonder why …
“Hi, how are you?” Who could this be?
I wasted 36 hours trying to do it myself

So many of the calls, emails, messages and DMs I get are about privacy and security. I can’t remember the last time I had a full day where no one asked me some version of “How do I get all this info about me off the internet?”
Best ways to block scam calls - And an easier way to stop scammers

When it comes to telemarketing and scam calls, the best thing to do is not pick up the phone. But it’s not always easy to tell whether an incoming call is legitimate — especially if your phone doesn’t show that scam or spam warning.