ChatGPT pro tips: How to get better-branded copy, social media posts and marketing materials
I read a stat that blew me away. HubSpot surveyed marketers and 78% say the industry changed more in the past three years than in the last five decades.
I agree, and it’s even more challenging to stay up to date with how much there is on all our plates. That’s where AI comes in.
Tools like ChatGPT can become your new MVP for tasks like customer service, inventory management and even digital marketing. The goal? To free up your time so you can focus on the core of your business.
There’s no ‘I’ in team
One size doesn’t fit all. Personalize the content ChatGPT — or whatever bot you’re using — generates by feeding it some branding elements you already use. Have a slogan? Brand colors? Maybe a couple of sentences about what makes your company unique. The more ammo you give, the better your results.
Pro tip: Start with seed phrases
These are specially crafted hints that give an AI chatbot an idea of the tone, style and topic you want. Don’t go overboard with too many seed phrases, or you’ll end up with a word salad. A couple examples:
- “In a conversational tone …”
- “In a friendly voice …”
- “In an authoritative tone …”
Want help with social? Try this
Length matters with social media posts. Tell the bot not to go over a specific character count, or you might end up with way too long or short results. Here are some current best practices:
- Facebook: You can go up to 63K characters (don’t!). Mobile cuts you off at 150, so go short.
- X: Up to 280 characters, but 70 to 100 tend to perform best.
- Instagram: 2,200 characters max, but the first 125 characters are the most important.
- LinkedIn: Go long if you must, but the first 25 words must make an impact.
Don’t forget the calls to action
How online searches are evolving in today's digital landscape
I can’t imagine we’ll stop saying “Google it” when referring to finding info online any time soon — but, in reality, the way people search the web is changing. Artificial intelligence (AI) tools like ChatGPT are part of it, but don’t discount how many use social media to find information.
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They want you to feel dazzled when you look at targeted ads. These emotions inspire you to whip out your credit card and buy the cool tech gadgets and services lighting up your screen. Tap or click here for a few ways to avoid personalized ads on social media.
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