Post when it matters: On Facebook, weekdays between 9 a.m. and 3 p.m. is best. Wednesday posts get the most eyeballs. Weekends and outside of normal business hours are the lowest engagement times.
Haven't logged into LinkedIn lately? 5 reasons you really should be using it
How much do you know about LinkedIn? Sure, you probably understand it’s a social network for professionals, but it’s so much more.
Unlike most social networks that are used to share the latest vacation pictures, LinkedIn was designed for more important reasons. It can help you make connections, share work experience and find or post jobs.
Your LinkedIn profile can be set up to look like a resume, complete with accomplishments and referrals from colleagues. If you’ve never experienced the power of LinkedIn, we can help. Here are five smart ways to use LinkedIn to network, poach employees, boast and more.
Visit LinkedIn.com/Kim and post a job for free.
1. Sales prospecting
If you’re wondering what sales prospecting is, it’s exactly what it sounds like — sorting through tons of companies and individuals to find prospects who will most likely turn into paying customers.
This can take a lot of time and effort and relies on knowing where to look. In the past, sales prospecting mainly consisted of cold calling and following up with every potential lead.
Now that we live in a digital world, those days are gone. Most buyers make decisions online. That’s where LinkedIn comes into play.
With about 1 billion members, LinkedIn is a leader in connecting buyers and sellers. One of the most important sales techniques is understanding how buyers behave, making prospecting easier with greater success.
An IDC social buying study revealed:
- 75% of B2B buyers use social media to make buying decisions.
- 50% of B2B buyers use LinkedIn to make purchasing decisions.
- 76% of B2B buyers prefer to work with recommendations from their professional network.
Those numbers prove how important LinkedIn is when it comes to sales prospecting. Information is power and LinkedIn is packed with information buyers are looking for.
How to take the perfect profile pic for social media sites
Your profile picture is more important than you might think. It’s your chance to make a good first impression on the world. That’s why you must know how to take the perfect profile picture for all your accounts.
Say you’re applying for a new job. Potential employers will run background checks on your social media presence. You need to have good pictures that show you at your best.
Big Bluesky: Over a million people have joined X competitor Bluesky since the election. It’s a top free app on Apple’s App Store and Google Play now; Meta’s Threads is at No. 2, with 11 million active users. Heck, even X has grown by 5% since Election Day.
275 million accounts
Using Meta’s Threads, the rival to X. Zuckerberg says it’s on track to be their next major social app, with over 1 million people signing up each day. I think it’s kinda lame …
Not your dentist’s advice: TikTok’s latest stupid viral trend, oil-pulling, has people swishing cooking oil around their mouths for five to 20 minutes. Why? To whiten teeth and prevent gum disease. There’s some evidence it improves gum health, but it’s nowhere near as effective as mouthwash or, ya know, brushing your teeth.
$29.9 million in profits
For Reddit in the third quarter. What’s the big deal? It’s the first time the company has been profitable in its nearly 20-year existence. The number of users jumped almost 50%, too, and they’re making millions letting AI companies use posts and comments for training.
Burned by the bot: Redditors are fuming at loved ones turning to ChatGPT mid-argument. One 25-year-old says his girlfriend consults the bot and returns with a perfectly structured argument, dissecting his every word. When he opens up about his feelings, ChatGPT calls him “insecure” and says he lacks the “emotional bandwidth” for the conversation.
The next big app? You heard about it here first. Gen Z is buzzing over a new messaging app called Daze that’s set to drop on Nov. 4. With over 200,000 people already on the waitlist and promo videos racking up millions of views, the hype is real. That’s the thing about tech: There’s always something new coming.
Divorced Barbie comes with all of Ken’s stuff: When social media stars divorce, splitting assets is tough. Lawyers factor in current values, the stars’ future earning potential, and who came up with the best pranks or did the most editing. Take “MikeAndKat” — they had 4 million followers when they split. Kat got the TikTok account and blew it up, while Mike got the YouTube channel … and it flopped. Ouch.
Worth a try if your Facebook account gets hacked: Meta doesn’t care if your FB account is hacked. One woman had to use Facebook’s automated help page, which sent her account’s reset code straight to the hacker’s email. It wasn’t until she paid $14.99 a month for Meta Verified that she finally spoke to a live agent and got her account back.
😟 Anything for clout: YouTuber “Norme” is livestreaming himself in solitary confinement for a month to see if he goes insane. He’s locked in a pitch-black storage container with just a mattress, and after 150 hours, he’s already rambling about aliens and making weird noises. He’s making money doing challenges, like $5 for a handstand or $50 to tape his mouth shut for an hour.
👑 A royal first: Sarah Ferguson, the Duchess of York, just became the first British royal family member to join TikTok. The 65-year-old, who was diagnosed with breast cancer last year, plans to share an intimate look at her journey. It’s strange to me she only has a little over 2,000 followers.
🛑 Nothing but blue skies: X recently changed its policies to where if you block someone, they can still see your profile and posts. Competitor BlueSky, meanwhile, added 500,000 new members in just one day. I’m going to start posting on BlueSky and see what happens. Too many people on X are mean.
Meta’s hiding political posts: A woman who usually pulls in millions of views on Instagram saw her audience drop 63% after using the word “vote” in 11 posts. One in five American adults gets their news from Instagram, but Meta still directs its algorithm away from content related to laws, elections, crimes or anything else controversial (paywall link). Yup, it’s happening on Facebook, too.
Sounds like the plot for a Stephen King horror movie: A nation gives its enemies’ kids a free, fun app that takes over and destroys their lives right in front of their parents’ eyes. Newly leaked confidential docs prove Communist China-owned ByteDance knew kids could get addicted to TikTok in under 35 minutes. They also knew TikTok would cause anxiety, depression, memory issues, slower brain development and sleep problems. Hopefully, there’s no sequel.
“Facebook is so lit,” said no Gen Zer ever: Zuckerburg knows this, so they’re going all in to capture those younger eyes for more billions in ad revenues. They’re showing nearby events, groups and activity recs. Short video clips now look like TikTok, and friends can find profiles of people you can date. Just wait till Grandma sends you a DM like, “You have such a pretty face. Pull your hair back so it shows.”
Meta’s new AI tool jams: If you run ads on Facebook or Instagram, you can now turn still images into videos. I like this example: A simple jar of strawberry jam upgraded with floating, animated strawberries. The feature is live but not for everyone yet.
🚨 12 states and Washington, D.C., are suing TikTok: The lawsuit claims the Communist China app is purposefully loaded with things like infinite scrolling, push notifications and in-app currency to keep kids glued to their screens, leading to anxiety, a lack of sleep or worse. This is great, but where were they in 2018, when TikTok launched in the U.S.?
25 times faster
ByteDance, the company behind TikTok, is scraping info off the web so much faster than OpenAI. Its Bytespider tool (paywall link) is gathering data to feed a new large language model, aka chatbot. Don’t let anyone tell you this company is harmless.