Share:
5 ways to improve your LinkedIn profile
If you’re trying to find a job on LinkedIn, you’re facing stiff competition. It’s estimated that around 40 million people look for jobs on the site weekly. That means you should do everything possible to stand out from the crowd.
Of course, there’s the typical advice, like adding a profile photo, writing a description and avoiding typos. You may even want an editor to look over your words to make sure it’s written professionally.
But when dealing with such enormous competition, you need more than barebones advice; you need the pro tricks to make yourself stand out. Here are a few surefire strategies you can use to improve your profile.
1. Make sure your profile is public
You may have set your LinkedIn profile to private if you prioritize privacy. However, if you’re looking to expand your connections, setting your LinkedIn accounts to private is like shooting yourself in the foot.
That’s why we recommend making your LinkedIn profile public. It’s the first step to establishing a strong online presence, and you want people to know what you’re capable of.
2. Customize your URL
You may not have known this, but you can make yourself easier to find by customizing your public profile URL. First, head to your LinkedIn profile. Then, click Edit public profile & URL on the right side.
This takes you to the Public profile settings page. There, you can type in the URL you want.
This is a handy way to ensure you stand out. It also makes it easier for other people to find your profile. Think of it this way: The easier it is for a potential employer to find you, the closer you are to your dream job.
3. Fill out every section
Every section of your profile is an opportunity to show off your skills. A LinkedIn profile isn’t the place to be humble or mysterious. The point is to paint yourself as a highly qualified candidate any company would be lucky to have.
Be honest and thorough. Dig through your memories to conjure up anecdotal stories about how you used your skills. Mention your certifications and areas of expertise.
A sparse LinkedIn profile is a missed opportunity. A thorough profile is a colorful way to demonstrate your unique abilities. You can almost think of it as an online resume: It’s a way to leave a great first impression, so make sure you impress!
4. Rewrite your headline and intro section
Many folks write a robotic headline and intro section, listing their qualifications bluntly. While this can quickly clarify your skills, it comes at a cost: It can make you seem like a walking, talking resume.
That’s why we recommend a more natural approach. Passion is the heart of some of the best summaries. Instead of immediately honing in on your skills, describe what makes you tick.
Try to give an idea of your personality. Passion is a pretty big way to leave a bold impression. Try to give potential employers an idea of who you are outside of work.
You want to help them understand who you are as a person. This makes it easier to imagine how you will fit into the workplace. After all, everyone wants a coworker who’s easy to work with — so try to put your best foot forward.
5. Update your profile pic and background
Take a gander at your page and examine the imagery you present. For instance, how old is your profile picture? If you first snapped it a few years ago, it’s probably time for an upgrade.
Think of it this way: You want to give employers an accurate impression of who you are. If the person who enters the interview room is entirely different from the person they saw on LinkedIn, they may be taken off guard. You want to impress your interviewer, not startle them.
Another good trick is to update your background. Although a fun image of your favorite show or artwork may be fun on Twitter or Instagram, it doesn’t fit on LinkedIn. We recommend using a background idea that reflects your professional life.
You could use a photo of your workspace or the daily tools you use. For example, an artist could use a photo of their paintbrushes. You could also use an image of a reward you’re proud of or a picture of yourself in a professional setting.
If you’re an employer, here’s how LinkedIn helps you
Small businesses have unique needs, and having the right people on your team is more important than ever. That’s why I trust LinkedIn Jobs to help. LinkedIn Jobs matches your open role with qualified candidates and puts your post in front of members daily so you can hire the right person faster.
Find the perfect fit for your business with LinkedIn Jobs. For a limited time, post a job for free — just visit LinkedIn.com/kim to get started today!
Tags: privacy, settings, upgrades, X (Twitter)
Share:
