The rise and fall of the iconic DeLorean
The DeLorean is widely recognized as an iconic symbol of the ’80s. Its futuristic design, gull-wing doors, and prominent appearance in “Back to the Future” made it a household name. Despite its initial success, the DeLorean car company quickly went out of business. So, what led to the company’s ultimate demise, and what lessons can we learn from the story of this failed manufacturer?