64 iPhones, one music video

OK Go’s new music video for “A Stone Only Rolls Downhill” was filmed on 64 iPhones. arranged them into a mosaic of split screens and edited it all into a single take. It took their 31-person team of 31 over 1,000 takes and more than 577 hours of prep to nail the 4-minute video. Even Tim Cook was impressed.

Tags: Music, video