Haven't logged into LinkedIn lately? 5 reasons you really should be using it

How much do you know about LinkedIn? Sure, you probably understand it’s a social network for professionals, but it’s so much more.

Unlike most social networks that are used to share the latest vacation pictures, LinkedIn was designed for more important reasons. It can help you make connections, share work experience and find or post jobs.

Your LinkedIn profile can be set up to look like a resume, complete with accomplishments and referrals from colleagues. If you’ve never experienced the power of LinkedIn, we can help. Here are five smart ways to use LinkedIn to network, poach employees, boast and more.

Visit LinkedIn.com/Kim and post a job for free.

1. Sales prospecting

If you’re wondering what sales prospecting is, it’s exactly what it sounds like — sorting through tons of companies and individuals to find prospects who will most likely turn into paying customers.

This can take a lot of time and effort and relies on knowing where to look. In the past, sales prospecting mainly consisted of cold calling and following up with every potential lead.

Now that we live in a digital world, those days are gone. Most buyers make decisions online. That’s where LinkedIn comes into play.

With about 1 billion members, LinkedIn is a leader in connecting buyers and sellers. One of the most important sales techniques is understanding how buyers behave, making prospecting easier with greater success.

An IDC social buying study revealed:

  • 75% of B2B buyers use social media to make buying decisions.
  • 50% of B2B buyers use LinkedIn to make purchasing decisions.
  • 76% of B2B buyers prefer to work with recommendations from their professional network.

Those numbers prove how important LinkedIn is when it comes to sales prospecting. Information is power and LinkedIn is packed with information buyers are looking for.

Continue reading

Ask Kim: 'Can you help me get better with speech-to-text?'

Good news, Brian. It’s built right in! 

For Word:

Continue reading

🧼 Give your feed a refresh: Instagram is testing a feature that lets you reset your algorithmic suggestions for your Feed, Reels and Explore sections. Head to Settings > Content Preferences > Reset Suggested Content. Note: This reset doesn’t delete anything and won’t change the ads you see.

Another lesson on trusting AI, compliments of Google

Open/download audio

Less than two weeks ago, Google introduced AI Overview, a major change in web search. The problem? AI Overview sometimes gives odd suggestions, like adding glue to your pizza sauce.

Your own worst enemy: A 21-year-old Harvard dropout made an AI necklace called Friend. For $99, it listens to everything and throws out comments or suggestions, like, “That conversation seemed awkward for you.” He blew nearly $2.5 million in investors’ money to buy the Friend.com domain. That was dumb … like the invention.

Chrome now uses less memory and improves battery life

Chrome 110 was released just last week, adding security upgrades that improve Google Password Manager while adding the ability to use biometrics to confirm your identity for auto-fills. Here’s everything you need to know.

Continue reading

Do you share a Netflix account? That's about to be banned

Netflix is undoubtedly one of the most popular streaming services. By the end of 2022, it had just over 220 million subscribers worldwide.

Imagine how many subscribers Netflix would have if so many people didn’t share passwords. Well, you won’t have to imagine much longer. The streaming giant is banning account sharing in March. If you have a profile on someone else’s account, it’s time to transfer it and create your own account.

Continue reading

I told ya this was coming: Google’s AI search results will soon be loaded with ads. Ask something like, “How do I get wrinkles out of clothes?” and you’ll get summarized suggestions, plus ads for stuff like wrinkle spray, along with links to buy them. Google says it’ll only show ads when it’s relevant. Doubt it.

5 ways to clear out the junk in your Windows 10 Start menu

Windows 10 is a handy tool, but it’s not optimized for your needs right out of the box. This software comes with many valuable tools, but it also comes pre-loaded with bloatware and annoying features that can get in the way of productivity.

Continue reading

Move over, Crayola: Try your hand at naming colors

Open/download audioToday’s screens can display 16.7 million colors, and all those colors need names. Head to colornames.org to add your suggestions to the list and vote for others. Some of the latest? “Grandma Made Me Buy This Dress” for a nice dusty pink and “Diluted Limes” … You can guess what shade that one is.

Learn more about your ad choices. Visit megaphone.fm/adchoices