To make a successful podcast, you need solid storytelling and production skills. That’s why I sat down with audio expert Valerie Geller to break down the biggest mistakes audio pioneers make. We share anecdotes from our own careers, tips that worked for us and the top four ways you can reel in listeners and boost your ratings.
1.7 billion
How many social impressions Duolingo racked up when it “killed” off its owl mascot. ICYMI, Duo was shown getting hit by a Cybertruck, and fans had to complete language lessons to bring him back. It turned into one of the most successful marketing stunts ever and even outperformed every 2025 Super Bowl ad. Honestly, better storytelling than most Netflix shows.
Essential listening for all podcasters: Pro tips to grow your show
Learn from the woman who wrote the book on radio and podcasting, Valerie Geller. She has traveled the world teaching professional broadcasters how to get better at their craft. You’ll get a ton of great tips in this episode, including Valerie’s four secrets to creating powerful content: focus, engage, position and storytelling. She’ll break each down and explain how you can create amazing content.