ChatGPT’s new search engine is here
When ChatGPT launched on Nov. 30, 2022, I knew the web — and the world — would change forever. A week later, I predicted on national radio Google’s days would be numbered. People laughed at me, and I got notes from listeners telling me I was nuts.
Last week, OpenAI made its ChatGPT search engine, SearchGPT, available for paid subscribers. Let me tell you, Google isn’t dead yet, but it’s suffered a mortal wound.
I hate to say it, but I told ya so.
‘What’s the big deal?’
Google Search officially launched on Sept. 4, 1998. It was awesome for a long time, but over the last five to seven years, it’s gotten consistently worse. Results are stuffed with spam and sites rigging the system. Cybercriminals sneak in malware, and scammers aren’t banned from buying ads to dupe people.
Earlier this year, Google added an AI Overview feature within Search, and it’s supposed to be their whiz-bang Gemini solution. I know a few folks in their twenties who worked for the company hired to fix Gemini’s answers. That’s why Gemini often provides responses based on an individual’s agenda, political stance and morals.
Until SearchGPT, ChatGPT’s answers were based on sets of data fed into the platform over time. Now, OpenAI has partnered with providers for news, maps, stocks, weather and sports information. Heads-up: Anything behind a paywall stays off-limits.
‘What should I use it for?’
Anything you’d search for on Google. It’s a totally different vibe, really. Google Search is loaded with ads, and Bing isn’t much better. On SearchGPT, you get a cleaner experience without all the clutter. Take a look:
Note that it knew I was in Phoenix based on my computer’s IP address. I love that it tells me which TV and radio stations are broadcasting the game, too.
Here’s another example of SearchGPT in use: