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I had a personal demo of LG's $100K TV – Here's why I think it's actually worth the money
A true once-in-a-blue-moon technological gem hit the scene at CES back in 2018: a prototype TV from LG with a screen that could roll out of a floor cabinet like a piece of paper.
Three and a half years later, this 65-inch rollable TV isn’t a prototype anymore, and you can order your own LG Signature OLED R right now. The focus has shifted from the marvel of a new type of technology, though, and now all anyone is talking about is its $100,000 price tag.
Make no mistake, that’s a lot of money. But when you put it into perspective, is it really that outlandish?
The world’s first (and so far only) rollable TV
Over the past several years, TVs have become bigger and brighter while also getting thinner and more lightweight. Smart TVs today are more intuitive and can serve as much more than just TVs — to display photo slideshows or works of art and connect with your other smart home tech.
Yet, at the end of the day, it’s still just something hanging on a wall. But this LG TV truly does feel different.
First, let’s take a closer look at the LG Signature OLED R and what makes it tick. Here are the highlights:
- 65-inch OLED rollable display
- 4K with 3840 x 2160 resolution
- Refresh rate 120Hz
- webOS Smart TV operating system
- Intelligent Voice Recognition with support for Amazon Alexa and Google Assistant
- 4 HDMI 2.1 ports
- Dolby Atmos audio
There are so many other specs and features (which you can read more about here), but when it comes down to it, this is about LG transforming what we’ve always known about and expected from TVs into something completely different.
Seeing it firsthand
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