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Hiring or looking for a job? Upgrade your LinkedIn profile to stand out

When most people find themselves unemployed or are looking for a career change, they head to a job board. But have you heard of LinkedIn? It’s a social media platform with a twist.
LinkedIn also offers excellent options for those looking to hire employees who don’t want to wait for a sea of faceless applications to pour in. It provides prospective employees unique ways to stand out and gives companies a fresh way to look for new talent. Tap or click for smart things you should be doing with your LinkedIn profile.
Job seekers are looking for a way to outshine their competition, while those looking to hire want to make sure they are finding a good fit. Let’s look at ways to make your LinkedIn profile stand out.
Add a video to your profile for a personal touch

LinkedIn has a feature to highlight your skills: Personal video. Commercial videos and advertisements have become increasingly popular in today’s social media climate, and now you can add one to your LinkedIn profile.
Everyone has a story that led them to their career path, and now you can highlight yours. With this feature, you can add a Cover Story to showcase your specific skills and background while highlighting your personality. If you are looking for a job, this video feature is a great way to shine.
If you are looking to hire someone, this feature allows you to get a personal look into prospective employees’ lives, something you don’t get with just a resume.
Hiring? Stand out as a company
LinkedIn isn’t just great for job seekers. It’s the premier platform for companies to find qualified candidates fast. In fact, it’s the platform we use to find new talent.
But how do you stand out as a company in such a fierce market? There are a few things you can do to outshine other employers.
- Have a detailed “about us” section. Be sure to answer basic questions like where you are based, what you offer and your company values.
- Post meaningful content highlighting your brand. Keep it light-hearted and entertaining to draw prospective employees’ eyes.
- Create a showcase page. This allows you to maintain a LinkedIn-style blog where you highlight your brand daily.
AI can help your posts go viral
Stream wars expand: Lachlan Murdoch’s new baby, Fox One, launches this fall. It’ll bundle news, sports and weather into one platform. Pricing TBD, but expect a “healthy” amount. That probably means it’s good for their wallet, not yours. And zero ads on the mothership network.
Someone leaked a shot from the new Captain America movie and Marvel is ticked — they’ve filed a subpoena to get the poster’s identity. Which platform are they going after? Is it … A.) Facebook, B.) Reddit, C.) TikTok or D.) Instagram?
$10 million
How much revenue TikTok creators are collectively pulling in daily. New data also shows it’s now the second most-watched livestreaming platform on the net. So far in Q1: Twitch has 4.85 billion hours, TikTok Live 8.03 billion and YouTube leads with 14.98 billion hours. Dang, that’s crazy.
Want to improve Apple Maps? A new app called Maps Surveyor lets you take pictures of street signs and roadside details on assigned routes. But there’s a catch: You’ll need to have the Premise app installed first. That’s a platform that rewards people for completing small tasks. So yes, you might get paid!
🐻 Meet the robobear ready to roar: Wyoming’s Game and Fish Department built a fake bear on a remote-controlled platform that charges at you going 35 mph. Truly the Teslabear nobody wanted. The test? See if you can whip out bear spray in time. Spoiler alert: Most people would be toast. Your best bet is to keep that spray holstered, and never in your backpack. Check out the incredible video.
👔 Verify your LinkedIn profile: LinkedIn has verified over 55 million accounts. The platform says verified profiles are seeing 60% more views, 30% more connection requests and a 50% boost in post engagement. Bonus: If you’re hiring, use the hashtag #Hiring on your profile photo, and here’s my special link for a free job posting. Nice.
I’d tell you a joke about unemployment, but it doesn’t work: To get attention on LinkedIn, post a funny video about working. Video content is up 36% this year on the platform and comedians are going viral on the site. Hiring? Use my link to post a job free.
AI is running for mayor
A guy tried getting ChatGPT elected as the mayor of Cheyenne, Wyoming, but voters shut that down fast. Google secretly scraped $5 billion worth of data, moped thieves stealing AirPods Max, and Chick-fil-A is launching a streaming platform.
Careful what you read: There’s a lot of fake news circulating about former President Donald Trump’s would-be assassin, Thomas Matthew Crooks, including a message posted to gaming platform Steam that appears to be phony. What researchers have found are Crooks’ laptop searches in July for President Biden, Trump and the DNC convention. No definitive word yet on his political views or motive.
Ticket heist: Cybercriminals are selling fake tickets online for the upcoming Paris Olympics. It’s a large-scale effort with over 700 fake domains. Telltale signs? Spelling and grammar mistakes and super inflated prices. Stick to the official sales platform.
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